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FMCGs to fuel £160m boost to online adspend in 2007
21 Nov 2006 | by by Ian Quinn
LONDON - WPP investment arm Group M is predicting £160m online growth next year, which it says...next year, the authors believe. Currently, the sector accounts for just 5% of online ad investment, but this could rise to 13%. If the FMCG brands committed 10% of their budgets to online, the report says ... "work harder" online. The reports says: "Every pound withdrawn from traditional media, either ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
