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Nike 'Pro-Direct Soccer Zone app' by R/GA London

Nike and Pro-Direct, the online football store, have launched an iPhone app created by R/GA London....It has a virtual room for people to "try on" boots using an iPhone camera. The app also gives fans social media content from football players, as well as allowing them to purchase products from the shop. The creative director was Lucio Rufo. ...

Legoland 'Lego Star Wars Miniland Experience' by DLKW Lowe

The outdoor and online campaign uses Lego Star Wars characters to recreate famous scenes from the movie series, spinning iconic "negative" lines from the films into "positives", to celebrate the opening. ...

Cosmo still feisty at 40

Clinique products, called the Cosmo shopping Genie. Such digital innovation and social interaction ... such as Cosmo on Campus, Cosmo Body, Cosmo Shopping Genie App, Cosmo Dating etc all brand extensions which ...

YouTube ' get into music' by Adam & Eve

The digital and outdoor campaign, featuring performers such as Jessie J, Lana Del Rey and Ed Sheeran, is ?the first work by Adam Eve for YouTube since the agency picked up the business late last year. A E s campaign introduces YouTube s "Get more into music" strapline. The online display ...

Nike '#makeitcount' by Wieden & Kennedy and AKQA

with the "make It count" hashtag to encourage online participation. Photographed by Adam Hinton, the portraits appear on posters and online. A series of more personal portraits of the athletes will be exhibited ... and Nike.com. A series of online films explore the athletes hunger to achieve their goals in the year ...

CNN International 'go beyond borders' by Play People

online portals and promos on CNN International. ...

Out and About 18 November

This week Out and About attends the IPA Online Media Owners Awards at Delfina and pops

The Financial Times 'ducks' by DDB UK

With the Euro and EU in deep crisis, the ad shows the member nations are getting picked off like a duck shoot in a fairground. The print and online advertisements will appear in the Financial Times and on FT.com ...

Department for Communities and Local Government 'fire kills' by RKCR/Y&R

Rainey Kelly Campbell Roalfe/Y R's campaign for the Department for Communities and Local Government comprises print work, radio ads, a social media campaign and film of a real clock melting in a simulated house fire, to be distributed online. Text around the melting clock in the film reads: "British ...

British Skin Foundation unveils Rankin campaign

ideas and Rankin s shots, hopefully we'll get there." In July, Beta moved further into the online ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.