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M2M lands Paddy Power media task

"we hear you" campaign this week with an online film ahead of the start of Euro 2012 in June. ...

Double Standards - 'Media agencies need to be comms specialists'

had to adapt their offering and work closer with creative shops....creative shops. The strategy and planning part of their role is becoming more and more important. - When ... . They need truly integrated thinking and plans. The best media agencies work well with the other lead shops ... strategic value at all levels of the organisation. Like the best creative agencies, the leading media shops ...

How digital can turn a great story into a super-franchise

children and adults has led to expansion into franchise opportunities, such as an online animated series ... throughout. In the same way players are rewarded online with coins once they complete challenges and quests, children solving puzzles in the magazine will earn coins that can be used to credit their online account ...

Tria Beauty appoints UM London to £1m media account

for the Eden Project's Big Jubilee lunch , a brief it picked up earlier this year alongside sister ad shop ...

WPP buys into digital data agency Predictys SAS

on online data. Last year, it launched a global audience-buying platform called Xaxis , which combines its ...

Daily deal site DiscountVouchers.co.uk hires Rooster PR

The online voucher site has more than six million UK users and features 500 new offers a day. Rooster has been charged with raising awareness of the website and its daily e-newsletter across trade and consumer sectors. From July to December 2011 UK consumers spent 292.5m on daily deal websites, saving ...

Media Bitch's Diary 24 May

hears that there is a little bit of confusion surrounding the WPP media shop's 10th anniversary ...

Paddy Power 'team bonding' by Crispin Porter & Bogusky

Paddy Power has launched its latest ad in the "we hear you" campaign with an online film ahead

BetVictor appoints VCCP for creative

BetVictor, the online betting brand owned by Victor Chandler, has hired VCCP to handle its...offers an online casino experience as well as sports betting. The company was founded in 1946 ...

Expedia hires Fleishman-Hillard after European consolidation review

. The move to hire a fresh agency comes as Expedia faces a crowded online travel market with sites ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.