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M2M lands Paddy Power media task

"we hear you" campaign this week with an online film ahead of the start of Euro 2012 in June. ...

Double Standards - 'Media agencies need to be comms specialists'

had to adapt their offering and work closer with creative shops....creative shops. The strategy and planning part of their role is becoming more and more important. - When ... . They need truly integrated thinking and plans. The best media agencies work well with the other lead shops ... strategic value at all levels of the organisation. Like the best creative agencies, the leading media shops ...

How digital can turn a great story into a super-franchise

children and adults has led to expansion into franchise opportunities, such as an online animated series ... throughout. In the same way players are rewarded online with coins once they complete challenges and quests, children solving puzzles in the magazine will earn coins that can be used to credit their online account ...

All about ... Newsworks

it by expanding into online and mobile platforms, albeit at the cost of heavy investment for less financial return ...

Watchdog busts SuperCasino ad for glamorising gambling

SuperCasino, the online betting service, has been forced by the Advertising Standards Authority

WPP buys into digital data agency Predictys SAS

on online data. Last year, it launched a global audience-buying platform called Xaxis , which combines its ...

BetVictor appoints VCCP for creative

BetVictor, the online betting brand owned by Victor Chandler, has hired VCCP to handle its...offers an online casino experience as well as sports betting. The company was founded in 1946 ...

All about ... Facebook's future

at current prices. WHAT IT MEANS FOR ... Online and mobile display - In some respects, the GM ... that the jury is still out about the effectiveness of any type of online display advertising. On the other hand ... digital shop-front real estate. Your mortgage and your pension fund - There's one golden rule here ...

Katherine Levy: Data magic is what will bind a client to its media agency

on the agency roster. Whereas creative shops remain vulnerable to the cut and thrust of frontline advertising ...

Things we like

for online branded gamification using arm gestures. And one thing we don't ... Nasdaq's Facebook ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.