The craft of arts sponsorships
01 Jun 2012 | by Matthew Chapman
created an art installation, Cell, that used Kinect to map people's online 'personalities.' Google ...
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Capital One Cup 'will help brand stand for opportunity'
01 Jun 2012 | by Daniel Farey-Jones
the credit card provider's largely online marketing approach. Woodburn said: "We re definitely hoping ...
Fujifilm lifts digital spend by more than 40% to push into social
01 Jun 2012 | by Sarah Shearman
It is ramping up its presence on Facebook, Twitter, Google+ and Tumblr, to help it grow an online community and extend the reach of the brand beyond those who own a Fujifilm camera. The activity has been handled by Talk PR. It has launched two Facebook apps. The Through My Eyes app showcases professional ...
LoveFilm takes on rivals with HD streaming service
31 May 2012 | by Sarah Shearman
in the online film rental market against Netflix and Sky's forthcoming internet service.
What brands should know about the dark side of Facebook
31 May 2012 | by Nicola Clark
of teenage romance are displayed online, the fundamentally flawed nature of this logic is clear. Although ... understand that connectivity comes with responsibility. The Child Exploitation and Online Protection Centre ...
Facebook and Twitter target UK SMEs with adspend giveaways
29 May 2012 | by Sarah Shearman
will be considered for the ad credits. Twitter has also published an online guide for small businesses on Twitter ...
Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
with consumers online.
William Hill offers free £5 bets on kids' call-ups
28 May 2012 | by Matthew Chapman
William Hill, which is the official betting partner of the FA, will hand out 200,000 bet certificates worth 5 and at odds of 1,000-1 to parents as it seeks to take advantage of the hype ahead of Euro 2012. To qualify for the free bet, customers have to place a 10 football bet in-shop or online ...
West Brom replaces Bodog with Zoopla
25 May 2012 | by John Reynolds
Premier League club West Bromwich Albion has signed online property company Zoopla as its new shirt...The deal with Bodog was initially for two-years but included an option to end the deal after 12 months. The deal with Zoopla.co.uk, an online property brand begins on June 1 and will run at least ... with online property search and research." There have been reports of financial problems at Bodog in the US. ...
Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
Universal appeal...could be a huge online hit 7 / 10 Just when you thought it was safe to set aside the tissues after being put through the emotional wringer ... . With the right distribution strategy, Volkswagen could have a huge online hit on its hands. Ones to watch ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
