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Branson to join in Virgin Trains zombie game

The game, designed by digital marketing agency Elvis, extends the brand's current advertising campaign and pits online users against daily motorists, who have become "zombified" by the commuter traffic. Users simply enter their postcode at www.dontgozombie.com and Google Street View transports them ...

BT and Talk Talk partner for Digital Economy Act High Court challenge

that provisions in the Act, aimed at the prevention of online copyright infringement, received insufficient ... believe the measures proposed to try to prevent online copyright infringement could harm citizens as well ... out to protect our creative economy from the continued threat of online copyright infringement, which ...

Talk Talk hires Project Canvas architect Chakkara as head of online

Canvas executive Rahul Chakkara as director of online....He will be responsible for all of Talk Talk s online properties including portal talktalk ... said: "We are delighted to have Rahul on board to head up our online operations, he brings a wealth of experience and will play a key role in developing our online strategy and helping us better serve our growing ...

Facebook overhauls privacy settings... again

concerns, we're responding". In recent months, Facebook has been condemned by the media and online ...

Digital Work: From brief to browser

then went live online via monopoly citystreets.com and players were given $3 million in virtual cash ... to information gathered by Tribal DDB, more than 2.2 million people around the world joined the game online after ... of Monopoly City Streets, including demolishing a real building to herald the opening of the online game ...

Profile: Anna Rafferty, managing director, Penguin Digital

over to the show for wetellstories.co.uk, an online experiment commissioned by Rafferty that involved ... The 39 Steps told through Google Maps. Another, Your Place and Mine, was written live online by two ... in 2003, Rafferty set out the goal of making penguin.co.uk the leading online destination for literature ...

Masterclass: Personalised ads

. The purpose, of course, is to increase relevance of online ads and make them more effective - Struq claims its ... half of consumers would be willing to click on more online ads if they were targeted to their needs ... Trader Media Group has used behavioural targeting to increase the relevancy of acquisitional online ...

Future TV: Telly's vision

. But they are extremely excited about online TV advertising. Pre-rolls are, without doubt, the premium advertising space online," says Tess Alps, chief executive of Thinkbox. The further implications of on-demand TV for advertisers have already been hinted at within online TV pre-rolls, which, while generating many click ...

Helen Edwards on Branding: From checkout to grave

communities for the buying public, featuring superstores, shops and schools. The retailer is, as ever, much ... , it provided working families with an alternative to the cheating 'Tommy shops' run by the mill owners. It knew ...

Women on top

they were four years ago. For many of these consumers, it appears their love affair with shopping is being ... has stopped impulse buying, while 75% will shop around for the best prices. In addition, although 69% of these consumers are buying more online than they were four years ago, when it comes to designer fashion, visiting ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.