Conde Nast offers advertisers tablet metrics
25 May 2012 | by Nick Batten
with our magazines in print and online, to complement digital analytics. The results of a Glamour ...
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The Sun plans Euros and Olympics assault
25 May 2012 | by John Reynolds
, online, and across social media networks. Painter said: "The Sun continues to fuel more conversations ...
Arena Media nets global City Index account
25 May 2012 | by Nick Batten
account, Arena Media will service Poland, Germany, Singapore and Australia across offline and online ...
Large-scale NFC ads trial gets 3,000 people to interact
25 May 2012 | by Maisie McCabe
on Reading's streets or in the Oracle shopping mall. This research found that 87% of people with NFC ...
Daily deal site DiscountVouchers.co.uk hires Rooster PR
25 May 2012 | by Sara Luker
The online voucher site has more than six million UK users and features 500 new offers a day. Rooster has been charged with raising awareness of the website and its daily e-newsletter across trade and consumer sectors. From July to December 2011 UK consumers spent 292.5m on daily deal websites, saving ...
Media Bitch's Diary 24 May
24 May 2012 | by Media Bitch
hears that there is a little bit of confusion surrounding the WPP media shop's 10th anniversary ...
Bet365 to sponsor French Open on ITV
24 May 2012 | by Maisie McCabe
Bet365, the online betting company, has signed a significant six-figure deal to sponsor ITV
Sun website traffic little moved by Sunday print launch
24 May 2012 | by Daniel Farey-Jones
of the online newspaper sector, MailOnline and Guardian.co.uk , once again outgunning the competition ...
Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
Universal appeal...could be a huge online hit 7 / 10 Just when you thought it was safe to set aside the tissues after being put through the emotional wringer ... . With the right distribution strategy, Volkswagen could have a huge online hit on its hands. Ones to watch ...
Evidon and DoubleVerify integrate privacy and ad verification
24 May 2012 | by Daniel Farey-Jones
Online privacy compliance company Evidon and ad verification company DoubleVerify have linked up...The partnership means clients can take advantage of DoubleVerify's measurement technology and Evidon s InForm platform for privacy notices in ads as a fully integrated single-tag solution. DoubleVerify is to transfer all existing online behavioural advertising compliance relationships to Evidon ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
