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Drinks body launches campaign for responsible alcohol marketing

In September last year, EFRD and the Distilled Spirits Council of the US, devised a set of self-regulatory guidelines for advertising alcohol on social media sites. EFRD has now launched an online training tool on its Market Responsibly website, which aims to offer marketers and agencies who work with drinks ...

Rescue Remedy to sponsor Magic show

'Mellow Magic' is available in London, online and DAB radios from 8pm until midnight every weekday. This slot is the biggest music radio slot in London for the time period, reaching 1,035,000 listeners each ... was responsible for the print and outdoor creative. It was adapted for online by Lion Digital. Jane ...

MasterCard extends Champions League sponsorship

MasterCard online store. The brand said it would look to offer "bigger and better" experiences for fans ...

Think BR: Brands that grow businesses

of the brand, retraining staff to grind coffee in the shops to reignite consumers emotional relationship ...

Betfair to knock rivals for the first time in campaign

The value-led campaign, created in-house, makes use of Betfair's new strapline, 'Don t Settle for Less', which is being rolled out across TV, print and online. The campaign marks the first time that Betfair has made direct price comparisons against its competitors, which include William Hill, Ladbrokes ...

Foxy Bingo exposes all in new ad

Foxy Bingo, the Cashcade-owned online bingo website, is launching a revealing ad campaign featuring...-sheet posters will support the online and TV activity. Follow Sara Kimberley on Twitter ...

The joy of sex marketing

-education message with a playful tone - even going as far as offering online advice about performing oral sex ...

Brands struggling to follow consumer journey online, finds IAB

consumer online, known as attribution modelling, according to new research from the Internet Advertising...that online display and social media are most integrated with search in campaigns, at 65% and 62% respectively ...

Tess Macleod Smith joins Net-a-Porter

to read, browse and shop the latest looks and ready-to-wear collections. With the addition of its two ... and commerce, and to give an extraordinarily edited shopping experience to a global audience. "This has held ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

no further than online brands Google, Facebook and LinkedIn or grocery names Innocent, Green Black ... by concentrating on distribution through farm shops and delicatessens, and exhibitions at country fairs. 'What ... it more attractive to smaller brands. Yet it is still relatively expensive and with the growth of online ...

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