13 Feb 2012
| by Sarah Shearman
In September last year, EFRD and the Distilled Spirits Council of the US, devised a set of self-regulatory guidelines for advertising alcohol on social media sites.
EFRD has now launched an online training tool on its Market Responsibly website, which aims to offer marketers and agencies who work with drinks ...
13 Feb 2012
| by Nick Batten
'Mellow Magic' is available in London, online and DAB radios from 8pm until midnight every weekday.
This slot is the biggest music radio slot in London for the time period, reaching 1,035,000 listeners each ...
was responsible for the print and outdoor creative. It was adapted for online by Lion Digital.
Jane ...
13 Feb 2012
| by Alex Brownsell
MasterCard online store.
The brand said it would look to offer "bigger and better" experiences for fans ...
13 Feb 2012
| by Anastasia Kourovskaia
of the brand, retraining staff to grind coffee in the shops to reignite consumers emotional relationship ...
10 Feb 2012
| by John Reynolds
The value-led campaign, created in-house, makes use of Betfair's new strapline, 'Don t Settle for Less', which is being rolled out across TV, print and online.
The campaign marks the first time that Betfair has made direct price comparisons against its competitors, which include William Hill, Ladbrokes ...
10 Feb 2012
| by Sara Kimberley
Foxy Bingo, the Cashcade-owned online bingo website, is launching a revealing ad campaign featuring...-sheet posters will support the online and TV activity.
Follow Sara Kimberley on Twitter ...
10 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
-education message with a playful tone - even going as far as offering online advice about performing oral sex ...
10 Feb 2012
| by Sarah Shearman
consumer online, known as attribution modelling, according to new research from the Internet Advertising...that online display and social media are most integrated with search in campaigns, at 65% and 62% respectively ...
10 Feb 2012
| by Nick Batten
to read, browse and shop the latest looks and ready-to-wear collections.
With the addition of its two ...
and commerce, and to give an extraordinarily edited shopping experience to a global audience.
"This has held ...
10 Feb 2012
| by David Benady
no further than online brands Google, Facebook and LinkedIn or grocery names Innocent, Green Black ...
by concentrating on distribution through farm shops and delicatessens, and exhibitions at country fairs.
'What ...
it more attractive to smaller brands. Yet it is still relatively expensive and with the growth of online ...