The Aurora-owned fashion retailer has appointed creative agency ODD to create a year-long integrated marketing campaign, repositioning it as a shop for "lifestyle moments". The campaign, which launches tomorrow (26 January), will run across digital, outdoor, point of sale and in ...
the traffic, crowds and cold to shop on the high street...., with a semi-clothed model topping up her tan." Christmas shopping in numbers MasterCard research found that Christmas shopping on the high street costs an average of 84 more than purchasing online ... 2.5% year-on-year across all locations. Both high street and shopping centre Christmas shoppers were ...
membership online shopping service, which is curated by celebrity stylists including Grace Woodward ... The new range will be supported by TV advertising, PR and online video marketing, which includes interviews with Cheryl Cole, featuring her style and beauty tips. The shoes are expected to be available ...
at Westfield Stratford City, the largest shopping centre in Europe....are increasingly migrating to online shopping. The Waitrose store is claimed to be the "greenest" Waitrose ... the 35m site as the "next generation" and claims over 70% of the store will showcase new shopping ... at the centre include Topshop, Next, Apple, Prada, Nike and Hugo Boss. In total, the site houses 300 shops ...
Meanwhile, the model David Gandy has been unveiled as the face of M S's Collezione sub-brand. The models and actresses Sophie Byron, Suki Waterhouse and Louise de Chevigny also appear in new in-store, online and print ads, shot by Rankin, for the store's Limited Collection. The M S executive director ...
One prominent window display is a text-and-touch interactive window display of an ocean scene. People can donate money towards the campaign via text or online and then watch live as their fish is born ... microsite. It was art directed by Liv Wadstr m, is supported by press, online and poster advertising. ...
The posters will be on sale in the Conran Shop at Michelin House for a limited period. The featured creative includes the "Semelle" advertising poster created for Michelin by Marius Rossillon, known as O'Galop, in 1905. Some of the ads picture the well-known Michelin man character smoking a cigar ...
and advertising industry, and that global brands would invest more in airtime, print and online advertising ...
s worth of shopping from Waitrose. The copywriter for the campaign was David Brown, the art director ...
. ASOS Aimed at 16- to 34-year-olds, online fashion and beauty retailer Asos attracts 9m unique ... with online technical support or marketing, is a new breed of business for the web 2.0 generation. Its cut ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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