25 May 2012
| by Daniel Farey-Jones
.
Activity will include several online and social media competitions, with consumers encouraged to share ...
15 May 2012
| by Maisie McCabe
Shop Direct Group, the owner of Littlewoods and Very, has reappointed OMD UK to its £10m paid...Shop Direct Group called a pitch for its paid search as part of a two-year statutory review process ...
the field down to OMD and MediaCom. OMD will continue to manage direct response activity for Shop Direct ...
. It is understood that Shop Direct spends up to 10m on paid search per year. The Group's offline planning ...
09 May 2012
| by Matthew Chapman
produces the publication.
The Kids Book Club is currently online-only, but the retailer is considering ...
25 Apr 2012
| by Arif Durrani
shop more and spend more on average when they visit the retail environment, they are better brand ...
20 Apr 2012
| by Daniel Farey-Jones
Kelly Campbell Roalfe/Y R digital shop Saint , have launched their own agency, Hometown . ( Campaign ...
11 Apr 2012
| by Matthew Chapman
The broadcaster is drawing up an on- and off-air sponsorship package that will include broadcast, online, mobile and licensing.
Stephen Campbell, managing director at furniture retailer Harveys, said: "Over the last five years, 'Coronation Street' has been a fantastic alignment for us, but we feel ...
05 Apr 2012
| by Media Bitch
This week, Bitch goes shopping with MEC, waves farewell to a Clear Channel veteran and is out...director Stuart Bowden reversed that by mocking up a Specsavers shop in the agency's offices ...
21 Mar 2012
| by Arif Durrani
platforms for both media consumption and as a shopping channel. But the figure that might have been a ...
new peak shopping times outside of traditional desktop times, proving that it isn t simply ...
to its Mobile Online Journey study on January have used their phones in store. "Alongside ...
20 Mar 2012
| by Sarah Shearman
as they move to reach the growing number of consumers using mobile devices to interact online, according...have bought a product or service via their device, while 38% of respondents to its Mobile Online ...
, because it was seeing strong growth.
Online adspend figures are out in the next few weeks ...
16 Mar 2012
| by Daniel Farey-Jones
. ( Media Week )
Cream , the luxury specialist media agency, has hired Vizeum's head of online Neil ...
at Australian shop The Brand Agency as director of communications planning. ( Media Week )
Immediate Media ...