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Absolute Radio nets Currys and PC World football deal

. Activity will include several online and social media competitions, with consumers encouraged to share ...

OMD retains £10m Shop Direct search business

Shop Direct Group, the owner of Littlewoods and Very, has reappointed OMD UK to its £10m paid...Shop Direct Group called a pitch for its paid search as part of a two-year statutory review process ... the field down to OMD and MediaCom. OMD will continue to manage direct response activity for Shop Direct ... . It is understood that Shop Direct spends up to 10m on paid search per year. The Group's offline planning ...

Tesco extends branded portfolio content with TV plans

produces the publication. The Kids Book Club is currently online-only, but the retailer is considering ...

Facebook's Everson urges marketers to 'make a bet on us'

shop more and spend more on average when they visit the retail environment, they are better brand ...

Trading places: this week's people moves

Kelly Campbell Roalfe/Y R digital shop Saint , have launched their own agency, Hometown . ( Campaign ...

ITV seeks new Coronation Street sponsor

The broadcaster is drawing up an on- and off-air sponsorship package that will include broadcast, online, mobile and licensing. Stephen Campbell, managing director at furniture retailer Harveys, said: "Over the last five years, 'Coronation Street' has been a fantastic alignment for us, but we feel ...

Media Bitch's Diary 5 April

This week, Bitch goes shopping with MEC, waves farewell to a Clear Channel veteran and is out...director Stuart Bowden reversed that by mocking up a Specsavers shop in the agency's offices ...

Getting behind the IAB figures: Media experts on the rise of mobile

platforms for both media consumption and as a shopping channel. But the figure that might have been a ... new peak shopping times outside of traditional desktop times, proving that it isn t simply ... to its Mobile Online Journey study on January have used their phones in store. "Alongside ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

as they move to reach the growing number of consumers using mobile devices to interact online, according...have bought a product or service via their device, while 38% of respondents to its Mobile Online ... , because it was seeing strong growth. Online adspend figures are out in the next few weeks ...

Trading places: this week's people moves

. ( Media Week ) Cream , the luxury specialist media agency, has hired Vizeum's head of online Neil ... at Australian shop The Brand Agency as director of communications planning. ( Media Week ) Immediate Media ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.