23 May 2012
| by Matt Barnett
loyalty cards, bought data and data from online sales, but it doesn t always join up and it rarely gives ...
24 Apr 2012
| by Starcom MediaVest Group
Shoppers engaging with a supermarket brand on social media are twice as likely to shop there...shoppers engaging with a brand on social media are twice as likely to shop there, with Waitrose found ...
and promiscuous customers with nearly 23% of its 2.03m regular shoppers likely to shop with a rival.
Tesco ...
20 Apr 2012
| by Daniel Farey-Jones
Kelly Campbell Roalfe/Y R digital shop Saint , have launched their own agency, Hometown . ( Campaign ...
20 Apr 2012
| by Giles Ivey
Every marketer knows that there is no technique more effective in promoting a company, product or brand than word-of-mouth.
If someone you trust recommends something to you, you re going to take it very seriously.
And it s something TV, print and online adverts simply can t compete with, because ...
12 Apr 2012
| by Simon S Kershaw
"What, you mean you couldn t just order stuff online and get it delivered? No way!"
When all this was new, Tesco and Sainsbury's had their traditional strategic battles. The former won. As usual ...
the struggle of being weighed down with all the shopping for her brood as well the brood themselves.
So ...
21 Mar 2012
| by Craig Lawrie
out by YouGov Sixth Sense.
Nearly one in three of us continue to do our primary shop at Tesco ...
- it also reveals that our shopping habits are far more ingrained than we think.
Our sample of more than ...
:
We aren t changing where we shop - only around 3% vary their choice of retailer, so for all the talk ...
20 Mar 2012
| by Susan Malcolm
and earlier.
The cycle of consumption and shopping is intrinsically linked and both retailers ...
of different retail channels, and the impact of the shopping and purchase experience.
Promotion overkill ...
importantly, the shopper.
Present digital shoppers with a united front
People are shopping more ...
16 Mar 2012
| by Daniel Farey-Jones
. ( Media Week )
Cream , the luxury specialist media agency, has hired Vizeum's head of online Neil ...
at Australian shop The Brand Agency as director of communications planning. ( Media Week )
Immediate Media ...
09 Mar 2012
| by Jan Worsley
.
This is mainly because this is the part of the population that helps build product profiles online ...
and 34 years old, often in full time employment and responsible for the household s grocery shopping ...
02 Mar 2012
| by Matthew Chapman
with commercial venues such as pubs, shops and hotels.( Media Week)
Follow Matthew Chapman ...