Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
online and in-store ahead of traditional drop dates.
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Amex partners Foursquare to bring location-based deals to UK
31 May 2012 | by Sarah Shearman
connected online and when it comes to shopping they are actively seeking real-time offers that generate ...
Tesco pushes virtual clothes in small London stores
25 May 2012 | by Matthew Chapman
Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its...then tap to purchase the item on display. Emily Shamma, Tesco clothing online director, said: "Our ...
Brand barometer: Coffee shops, which one is most prominent online?
25 May 2012 | by Gemma Charles
/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... ) to find the key online locations of the audience. The identified locations are validated against a ...
John Lewis partners Kuoni for first 'shop within a shop'
18 May 2012 | by Matthew Chapman
John Lewis is opening its first "shop within a shop" after partnering with luxury travel company...said the full-service Kuoni partnership will represent its first "shop within a shop". The Kuoni ... strong customer base in our travel insurance services, so opening travel concessions in our shops feels ... travel expert to shop or have a coffee, and choose their holiday in a relaxed and inspiring environment ...
Media360: John Lewis to expand Never Knowingly Undersold campaign to radio
18 May 2012 | by Maisie McCabe
racked up more than one million views online in its first four days. Inglis noted how its giving ... too. Also at the event, James Murphy, founding partner at creative shop Adam Eve, played John ...
Industry view: Does M&S's new value food range hit the spot?
14 May 2012 | by Matthew Chapman
design being themed around shopping list style labelling. To get the message out about the range M ... , smaller for tonight basket shops. Overall a smart move, but I suspect the in-house M S analysts ... it safe and on-trend. The use of the shopping list is rather old fashioned but is indicative ...
Tesco escalates voucher war with Clubcard exchange campaign
14 May 2012 | by Matthew Chapman
be exchanged online and customers can print their tokens at home via a promotion microsite . Follow ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
are increasingly impatient with the online retailer's failure to turn a profit. Financial pressure Now more ... the Institute of Grocery Distribution, which show that the online market was worth 5.9bn in 2011, and is forecast to rise to 11.2bn by 2016. However, Tesco, which made it first online foray in 2000, the year ...
Clinton Cards chief Willson-Rymer departs following administration
11 May 2012 | by Matthew Chapman
in the gift card market from the major supermarkets and the rise of online rivals such as Moonpig ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
