25 May 2012
| by Daniel Farey-Jones
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Activity will include several online and social media competitions, with consumers encouraged to share ...
11 Apr 2012
| by Matthew Chapman
The broadcaster is drawing up an on- and off-air sponsorship package that will include broadcast, online, mobile and licensing.
Stephen Campbell, managing director at furniture retailer Harveys, said: "Over the last five years, 'Coronation Street' has been a fantastic alignment for us, but we feel ...
05 Apr 2012
| by Media Bitch
This week, Bitch goes shopping with MEC, waves farewell to a Clear Channel veteran and is out...director Stuart Bowden reversed that by mocking up a Specsavers shop in the agency's offices ...
21 Mar 2012
| by Arif Durrani
platforms for both media consumption and as a shopping channel. But the figure that might have been a ...
new peak shopping times outside of traditional desktop times, proving that it isn t simply ...
to its Mobile Online Journey study on January have used their phones in store. "Alongside ...
10 Feb 2012
| by Nick Batten
to read, browse and shop the latest looks and ready-to-wear collections.
With the addition of its two ...
and commerce, and to give an extraordinarily edited shopping experience to a global audience.
"This has held ...
08 Feb 2012
| by Maisie McCabe
medium for Gap to communicate its 'Be Bright' message to a targeted shopping audience, particularly ...
01 Feb 2012
| by Mark Banham
their chances of succeeding in such tough times."
In comparison to the last minute high street rush, online ...
is the traditional high street; the edge/out of town, and online.
"The traditional high street has changed almost ...
consistent link. For instance, the last campaign we worked on was print, outdoor, online, but there were ...
13 Sep 2011
| by Maisie McCabe
The activity for the Japanese clothing store will run across 11 new digital screens and giant wall wraps across the tunnels that link the Tube, train and Docklands Light Railway platforms to the Olympic Park exit, surrounding the shopping centre, which opens today .
The campaign was booked through WPP ...
01 Aug 2011
| by Mark Banham
will be used to showcase the outfits and accessories and a virtual personal stylist will guide online visitors through the site.
The new site is part of the brand's expansion into online and mobile, which would ...
10 Jul 2011
| by Mark Banham
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This week advertisers including Ford , O2 , Shop Direct and Boots decided to pull their advertising ...