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Turning browsers into buyers

Specialist electronics retailers are failing to turn online browsers into buyers and are losing out...websites for electronics for the family, due partly to their online grocery shopping habits. Which ... hit with consumers, but only 14% of online shoppers actually purchase from these sites. According to Kantar Media Compete s latest Online Shopper Intelligence report, expert retailers such as currys ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

only one or two, with the bulk of research conducted online. Audi's UK site attracts 1m unique ... ' online experience 'as intuitive and fun' as possible, in many cases providing existing motoring enthusiasts with the content they demand. 'There is already a lot of activity (relating to Audi) online, so ...

Tess Macleod Smith joins Net-a-Porter

to read, browse and shop the latest looks and ready-to-wear collections. With the addition of its two ... and commerce, and to give an extraordinarily edited shopping experience to a global audience. "This has held ...

M&S brings Valentine's Day model to life

. The video can also be viewed online at http://social.marksandspencer.com/ . The news comes as M ...

Cookie consent: how to stay on the right side of the law

-month period of grace to get their heads around exactly what the rules would mean for their online ... research conducted by Ctrl-Shift, none of the top 100 online retailers has yet fully complied ... cookie that enables a virtual shopping basket to remember what the user has selected. Non ...

Gap first to use illuminated bus format

medium for Gap to communicate its 'Be Bright' message to a targeted shopping audience, particularly ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ... to consumers Mediaedge CIA, kicking the shopping habit Saint@RKCR/Y R, TSB me FMCG ... shopping Best use of data visualisation MadeByPi LLP, Battlefront III crowd data ...

Trend report: Can media help save the high street?

their chances of succeeding in such tough times." In comparison to the last minute high street rush, online ... is the traditional high street; the edge/out of town, and online. "The traditional high street has changed almost ... consistent link. For instance, the last campaign we worked on was print, outdoor, online, but there were ...

Halfords appoints Pitch PR to emphasise 'leading cycling retailer' position

and online, in addition to advising on digital and social media strategy. The cycling market is expected ...

Argos looks to US for new managing director

, which includes his position as chief operating officer of online supermarket retailer Peapod, executive ...

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