Katherine Levy: Data magic is what will bind a client to its media agency
24 May 2012 | by Katherine Levy
churn just because they hold a vat of data. Data can be moved quickly if necessary: Orange moved its ...
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The craft of arts sponsorships
01 Jun 2012 | by Matthew Chapman
The end of a high-profile Orange deal suggests tough times for arts tie-ups, but other brands...Orange caused a stir last week by ending its 17-year sponsorship of the Prize for Fiction, less ... , the decision to axe the sponsorships was predicated on a desire to streamline Orange's arts activity by focusing on film-industry sponsorship. Nonetheless, Orange's retreat raises questions about whether ...
Orange invests in film ties after sponsorship review
22 May 2012 | by Matthew Chapman
Orange is to overhaul its brand sponsorship activity, ending its association with the Prize...year, as it looks to step up its efforts on its cinema programme. Orange has sponsored the Prize ... minister's Big Society Award. The Orange Wednesdays and Gold Spots cinema activity will continue ... phase out the Orange brand. He argued: "We've pulled out a number of high profile sponsorships ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
,633 12% -14 50 Orange 15,351 -13% 4 51 Colgate 14,948 5 ...
Jagermeister
22 May 2012
-crash of an old-school Gothic logo-type atop a blaze of bright orange on a scrum-hooker bottle, but it oozes ...
Why twenty-somethings are no longer the darlings of PR campaigns
16 May 2012 | by Alex Blyth
and was head of sponsorship/events at Orange in the 1990s. 'Back then even suggesting a campaign for anyone ...
Sector Insight: betting shops
15 May 2012 | by Jane Bainbridge
joined in 2007 and he has also held senior marketing roles at BlackBerry and prior to that, Orange ...
2012: The year of NFC contactless payments?
11 May 2012 | by Sarah Shearman
mobile devices. Orange and Barclaycard have been the major proponents of the service in Britain, rolling ...
We'll call you: Everything Everywhere
09 May 2012
Mktg (Put through to Orange customer service after calling Everything Everywhere.) Hi, I read a story on the BBC about you launching a campaign about 4G. Orange That operation is still under ... me anything about it now? Orange We haven't got any confirmation about it - the engineers ...
RIM names new CMO to 'sharpen focus'
09 May 2012 | by Sarah Shearman
for Orange Group. Boulben's major challenge will be to launch BlackBerry's long-awaited BlackBerry 10 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
