FOCUS: ELECTRONIC PUBLISHING; Clearing a path through the paper
06 Sep 1996 | by TOM DAWN
company Orange. That allowed analysts an opportunity to experiment with the figures themselves ...
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FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th
12 Jun 1998 | by NICK PURDOM
be developed through the internet and e-mail. Orange is following up its TV campaign by inviting ... of the companies using this technique is Orange. We have developed outbound campaigns for the key churn points ... and switch to another supplier. Orange uses welcome calls to check customers are happy ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
