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Bavaria scores big, thanks to massive media coverage
29 Jun 2010 | by Staff, bizcommunity.com
; the media clearly positioned the Dutch brewery and the women wearing the bright orange minis as the hero ... the right media." FIFA less than amused Bavaria and the colour orange caused an international and local ... . The women caused quite a few heads to turn, including that of FIFA, which was less than amused by the orange ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
