The Work: Private view
16 Apr 2010
would-be viral that rails against Nestle, who, it claims, kills orang-utans in the name of plentiful ... : iPhone 2. Greenpeace Project: Give the orang-utan a break Client: Greenpeace Brief: n/s Agency: In ...
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Campaign Promotion: Richard Desforges - Try something different
30 Apr 2010
are little things we've done since, such as we've got Warner Bros using the Orange Zone on Channel 4 ...
Close-Up: Speakers avoid 'R' word at optimistic ISBA conference
26 Mar 2010
growing channel to market for consumers. Several speakers, including Orange's Jeremy Morris, highlighted the differences between bought, owned and earned social media. Orange has developed what it calls a "Pistemap ...
Campaign Promotion: Planning for the future
19 Mar 2010
, Film4, More4 and E4, and booked the entire ad break. Orange has done a similar thing on Tuesday nights to advertise its Orange Wednesday promotions and film trailers. So with examples like these, Channel 4 ...
Close-Up: How brands are making conversation
26 Feb 2010
, said. TERRY'S Terry's Chocolate Orange (Whack and Unwrap) Dawn French, the long-time ambassador for Terry's Chocolate Orange, used to tell TV viewers: "Don't tap it, whack it." Last year, the Kraft ...
Media: Double Standards - Why product placement may not save British TV
26 Feb 2010
of programme-making will just confuse everyone - remember the Orange Gold Spot cinema ads? Eventually ...
Close-Up: Delivering a knockout punch at the IPA
19 Feb 2010
. Orange (WCRS, 1996): Launched in 1994, Orange had become the category leader by 1996 when it became a ...
Close-Up: The Advocates - O2 finds marketing success with its 'ruthless execution'
29 Jan 2010 | by John Tylee
emerged late in the day to take on established players such as Vodafone and Orange with new ...
Creative Britons
29 Jan 2010
to be an interesting one: "The future is bright and it's not just orange - it's all sorts of shapes and colours ...
Media Headliner: One of media's brightest thinkers takes step up
22 Jan 2010
was the senior strategist on pitches including Orange and Lloyds Banking Group. He then headed day ... significant chunk of business in the league of, say, Orange. At least in the current frenzied climate ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
