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The craft of arts sponsorships

The end of a high-profile Orange deal suggests tough times for arts tie-ups, but other brands...Orange caused a stir last week by ending its 17-year sponsorship of the Prize for Fiction, less ... , the decision to axe the sponsorships was predicated on a desire to streamline Orange's arts activity by focusing on film-industry sponsorship. Nonetheless, Orange's retreat raises questions about whether ...

Everything Everywhere and Stagecoach trial mobile contactless fares

Everything Everywhere, the parent company of mobile operators T-Mobile and Orange, has partnered...passengers to receive, store and validate their bus tickets via an app for Quick Tap-enabled Orange phones ... . Orange and Barclaycard have been the major proponents of the service in Britain, rolling out the Quick ... that enables Orange phone users to control their oven remotely via text. Follow Sarah Shearman on Twitter ...

EDF adds brand character to Olympics reward-scheme push

EDF Energy is running a TV campaign starring its orange blob brand character in an athletics...the new brand character, a small dancing robot in the shape of an orange blob that is meant to embody ...

Orange invests in film ties after sponsorship review

Orange is to overhaul its brand sponsorship activity, ending its association with the Prize...year, as it looks to step up its efforts on its cinema programme. Orange has sponsored the Prize ... minister's Big Society Award. The Orange Wednesdays and Gold Spots cinema activity will continue ... phase out the Orange brand. He argued: "We've pulled out a number of high profile sponsorships ...

Apple cements most valuable brand status as UK's giants slide

,633 12% -14 50 Orange 15,351 -13% 4 51 Colgate 14,948 5 ...

Jagermeister

-crash of an old-school Gothic logo-type atop a blaze of bright orange on a scrum-hooker bottle, but it oozes ...

Sector Insight: betting shops

joined in 2007 and he has also held senior marketing roles at BlackBerry and prior to that, Orange ...

2012: The year of NFC contactless payments?

mobile devices. Orange and Barclaycard have been the major proponents of the service in Britain, rolling ...

We'll call you: Everything Everywhere

Mktg (Put through to Orange customer service after calling Everything Everywhere.) Hi, I read a story on the BBC about you launching a campaign about 4G. Orange That operation is still under ... me anything about it now? Orange We haven't got any confirmation about it - the engineers ...

RIM names new CMO to 'sharpen focus'

for Orange Group. Boulben's major challenge will be to launch BlackBerry's long-awaited BlackBerry 10 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.