01 Jun 2012
| by Matthew Chapman
The end of a high-profile Orange deal suggests tough times for arts tie-ups, but other brands...Orange caused a stir last week by ending its 17-year sponsorship of the Prize for Fiction, less ...
, the decision to axe the sponsorships was predicated on a desire to streamline Orange's arts activity by focusing on film-industry sponsorship.
Nonetheless, Orange's retreat raises questions about whether ...
01 Jun 2012
| by Sara Kimberley
Moss comes from Proximity Paris where she held the same role. She spent the last three years running the agency s international accounts, including P G and Kraft.
At Proximity London, Moss will take overall responsibility for client services and will lead the agency's Orange, Royal Mail and Kraft ...
25 May 2012
| by Sarah Shearman
Everything Everywhere, the parent company of mobile operators T-Mobile and Orange, has partnered...passengers to receive, store and validate their bus tickets via an app for Quick Tap-enabled Orange phones ...
.
Orange and Barclaycard have been the major proponents of the service in Britain, rolling out the Quick ...
that enables Orange phone users to control their oven remotely via text.
Follow Sarah Shearman on Twitter ...
24 May 2012
| by Anne Cassidy
colours, blue and orange, voiced by the comedian Alexander Armstrong and the actor Marc Warren. The ad ...
24 May 2012
| by Katherine Levy
churn just because they hold a vat of data. Data can be moved quickly if necessary: Orange moved its ...
22 May 2012
| by Matthew Chapman
EDF Energy is running a TV campaign starring its orange blob brand character in an athletics...the new brand character, a small dancing robot in the shape of an orange blob that is meant to embody ...
22 May 2012
| by Matthew Chapman
Orange is to overhaul its brand sponsorship activity, ending its association with the Prize...year, as it looks to step up its efforts on its cinema programme.
Orange has sponsored the Prize ...
minister's Big Society Award.
The Orange Wednesdays and Gold Spots cinema activity will continue ...
phase out the Orange brand.
He argued: "We've pulled out a number of high profile sponsorships ...
22 May 2012
| by Daniel Farey-Jones
,633
12%
-14
50
Orange
15,351
-13%
4
51
Colgate
14,948
5 ...
22 May 2012
-crash of an old-school Gothic logo-type atop a blaze of bright orange on a scrum-hooker bottle, but it oozes ...
18 May 2012
| by Sara Luker
Everywhere network, owners of Orange and T-Mobile.
The network will also task the successful agency ...