09 Sep 2005
| by Ian Hall
Mobile phone giant Orange has called in Jackie Cooper PR to help revitalise its brand comms....Jacobson joined
Orange as UK PR director (PRWeek, 12 August). ...
19 Aug 2005
| by Tom Williams
Orange, the home-grown mobile phone brand that told us 'the future's bright', has turned to an ex...brand in the US, five years prior to its
fiasco-riddled UK entry. But after his first month at Orange ...
'know?s - signalling a constant search for affirmation. With more than 14 million UK subscribers, Orange, nowadays ...
France Telecom in 2000,
Orange is now part of an international corporation. FT hopes to use the
brand ...
12 Aug 2005
| by Tom Williams
Orange, the UK's largest mobile phone operator, has hired former Ketchum senior V-P Scott Jacobson...He has replaced Orange PR sponsorship and events director Niamh Byrne,
who left the company ...
director, he oversees an 11-strong press team and reports to
Orange director of brand marketing Pippa Dunn ...
programmes for
the 2000 Sydney Olympics. Orange owner France Telecom is positioning the mobile company ...
10 Jun 2005
| by Donna Werbner
Orange and the Financial Services Authority have separately hired a start-up agency that claims....
Orange will use the start-up to reassure parents that 3G phones, which allow access to the internet ...
Orange as 'a responsible corporate citizen' that cares about keeping children safe.
The FSA, meanwhile ...
13 Aug 2004
and joins the likes of Orange's triannual O magazine and O2's Select and Moshi Moshi titles. The question ...
at John Brown Citrus Publishing, which produces Orange's O, says third-party content must meet a number ...
in terms of fitting in with Orange and it has to be non-competitive,' he says, listing sport, music ...
16 Jul 2004
partnerships with big record companies, it seems that music is the way forward. Last month, Orange struck a pan ...
28 May 2004
Suzanne Sinden, group account director at Ketchum, has worked on campaigns for IBM and Orange
07 May 2004
| by Gidon Freeman
Warehouse' that, one suspects, are hardwired into the brain of everyone from the chairman (former Orange ...
14 Nov 2003
| by Mark Johnson
on investment.
CASE STUDY - ORANGE BUSINESS SOLUTIONS
Photo-messaging has so far been regarded as a fun way of using a mobile phone to send pictures to friends.
But Orange Business Solutions, the business arm of mobile operator Orange, wanted to demonstrate to companies that it can also perform a critical business ...
20 Jun 2003
City veteran Tony Carlisle was, to his credit, still taking calls on his Orange phone this week...in the revenue line.
The reasons Carlisle's friends give for him wishing to extract himself from Orange ...
to reflect Orange's looming change of strategic direction.
The precise details of Orange's imminent ...
.
Although the circumstances of Carlisle's split from Orange are rare, bordering on unprecedented, at its ...