01 Jun 2012
| by Matthew Chapman
The end of a high-profile Orange deal suggests tough times for arts tie-ups, but other brands...Orange caused a stir last week by ending its 17-year sponsorship of the Prize for Fiction, less ...
, the decision to axe the sponsorships was predicated on a desire to streamline Orange's arts activity by focusing on film-industry sponsorship.
Nonetheless, Orange's retreat raises questions about whether ...
25 May 2012
| by Sarah Shearman
Everything Everywhere, the parent company of mobile operators T-Mobile and Orange, has partnered...passengers to receive, store and validate their bus tickets via an app for Quick Tap-enabled Orange phones ...
.
Orange and Barclaycard have been the major proponents of the service in Britain, rolling out the Quick ...
that enables Orange phone users to control their oven remotely via text.
Follow Sarah Shearman on Twitter ...
24 May 2012
| by Katherine Levy
churn just because they hold a vat of data. Data can be moved quickly if necessary: Orange moved its ...
22 May 2012
| by Matthew Chapman
EDF Energy is running a TV campaign starring its orange blob brand character in an athletics...the new brand character, a small dancing robot in the shape of an orange blob that is meant to embody ...
22 May 2012
| by Matthew Chapman
Orange is to overhaul its brand sponsorship activity, ending its association with the Prize...year, as it looks to step up its efforts on its cinema programme.
Orange has sponsored the Prize ...
minister's Big Society Award.
The Orange Wednesdays and Gold Spots cinema activity will continue ...
phase out the Orange brand.
He argued: "We've pulled out a number of high profile sponsorships ...
22 May 2012
| by Daniel Farey-Jones
,633
12%
-14
50
Orange
15,351
-13%
4
51
Colgate
14,948
5 ...
15 May 2012
| by Jane Bainbridge
joined in 2007 and he has also held senior marketing roles at BlackBerry and prior to that, Orange ...
03 May 2012
| by Matthew Chapman
Stallone and Jason Statham to the world of social media, in Orange's latest Gold Spot cinema campaign....May ahead of the launch of 'The Expendables 2' on Friday 17 August.
Orange's Gold Spots are part of the brand's association with film, which includes Orange Wednesdays and the Orange Film To Go service, which is run in partnership with iTunes.
Previous stars of the Orange Gold Spot campaigns include 'The ...
01 May 2012
| by Kim Benjamin
Mead Vickers BBDO
Orange Gold Spots Fallon
Marketing on a Shoestring
Cemergi ...
Accenture
Orange (Everything Everywhere) Publicis Blueprint
SunGard
The Lightwriter (Talk Talk ...
26 Apr 2012
| by Sarah Shearman
with Barclays, Orange and PayPal....and most secure way to deliver mobile payment services."
The launch trails Orange, which in May last ...
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