Orange invests in film ties after sponsorship review
22 May 2012 | by Matthew Chapman
Orange is to overhaul its brand sponsorship activity, ending its association with the Prize...year, as it looks to step up its efforts on its cinema programme. Orange has sponsored the Prize ... minister's Big Society Award. The Orange Wednesdays and Gold Spots cinema activity will continue ... phase out the Orange brand. He argued: "We've pulled out a number of high profile sponsorships ...



