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EDF adds brand character to Olympics reward-scheme push

EDF Energy is running a TV campaign starring its orange blob brand character in an athletics...the new brand character, a small dancing robot in the shape of an orange blob that is meant to embody ...

Orange invests in film ties after sponsorship review

Orange is to overhaul its brand sponsorship activity, ending its association with the Prize...year, as it looks to step up its efforts on its cinema programme. Orange has sponsored the Prize ... minister's Big Society Award. The Orange Wednesdays and Gold Spots cinema activity will continue ... phase out the Orange brand. He argued: "We've pulled out a number of high profile sponsorships ...

Apple cements most valuable brand status as UK's giants slide

,633 12% -14 50 Orange 15,351 -13% 4 51 Colgate 14,948 5 ...

Phone company Vectone seeks help to target UK black and ethnic market

Everywhere network, owners of Orange and T-Mobile. The network will also task the successful agency ...

We'll call you: Everything Everywhere

Mktg (Put through to Orange customer service after calling Everything Everywhere.) Hi, I read a story on the BBC about you launching a campaign about 4G. Orange That operation is still under ... me anything about it now? Orange We haven't got any confirmation about it - the engineers ...

Orange introduces Sylvester Stallone to Inbetweeners' Jay

Stallone and Jason Statham to the world of social media, in Orange's latest Gold Spot cinema campaign....May ahead of the launch of 'The Expendables 2' on Friday 17 August. Orange's Gold Spots are part of the brand's association with film, which includes Orange Wednesdays and the Orange Film To Go service, which is run in partnership with iTunes. Previous stars of the Orange Gold Spot campaigns include 'The ...

Stuart Jackson: Turning up the volume

of the Orange and T-Mobile brands it parents. This is all about to change - and director of comms and corporate ... merger between Orange and T-Mobile to form Everything Everywhere. 'It was difficult fusing the two comms ... The Times getting its hands on investor documents detailing plans to ditch the T-Mobile and Orange brands ...

Unilever tops 2012 Marketing Society Awards nominations

Mead Vickers BBDO Orange Gold Spots Fallon Marketing on a Shoestring Cemergi ... Accenture Orange (Everything Everywhere) Publicis Blueprint SunGard The Lightwriter (Talk Talk ...

Orange RockCorps gigs suspension hints at demise of mobile brand

Orange has put its sponsorship of the RockCorps gigs on hold, in a decision that will add..., who credited it with making "a difference to communities all over the country". An Orange spokesman ... . Orange will continue to sponsor RockCorps in France, where the brand is owned solely by France Telecom ... of France Telecom s partnership with Deutsche Telekom. The suspension of Orange s sponsorship ...

Think BR: How can brands harness the power of NFC?

adoption of contactless cards and their partnership with Orange to launch an NFC wallet phone. Google ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.