EasyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals
25 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
development. Nonetheless, piloting the orange airline from budget to a more aspirational positioning could ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Mead Vickers BBDO Orange Gold Spots Fallon Marketing on a Shoestring Cemergi ... Accenture Orange (Everything Everywhere) Publicis Blueprint SunGard The Lightwriter (Talk Talk ...
What do you do when the prime minister comes knocking?
02 Feb 2012 | by David Benady
as opposition leader he criticised WH Smith for offering shoppers cut-price Chocolate Oranges at the checkout, "rather than real oranges", despite the obesity crisis. The retailer is still running these promotions ...
Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
brand event strategy at a music event Orange RockCorps Walkers - Orange RockCorps Best ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
expanded into fresh areas, and is taking on Tropicana with the launch of an orange juice line. Still ...
Helen Edwards on Branding: Come fly with me
20 Oct 2011
of orange. What's hard to see in either campaign is the potential return on investment. Brand ...
CREATIVE STRATEGY: BA = bad advertising?
06 Oct 2011 | by Simon S Kershaw
and an orang-utan. With visuals such as these, you may have already guessed that BA is going for an "Aaah ...
Low cost airlines rise above low-fares marketing focus
08 Sep 2011 | by Loulla-Mae Eleftheriou-Smith
instantly recognisable by their white-on-orange text. The campaign begins next month. In July, meanwhile ...
The BR 200 July 2011: The web's most influential bloggers (101-150)
21 Jul 2011 | by Staff
112 The Big Orange Slide 3890 113 Liberate media: online PR ...
EasyJet 'times change' by Publicis
15 Jun 2011
a carrier. A box in the signature orange and white of easyJet directs customers to easyJet ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
