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to overcome their natural suspicion of each other to adopt the ad agency ethos and develop an integrated

One is in love with the words and the other with the pictures - and never the twain shall meet...One is in love with the words and the other with the pictures - and never the twain shall meet ... made to come to grips with each other s skillbase? How much does the PR executive know or need ... with each other, he believes. What we need is honesty on both sides. PR people should be big ...

Global restructure for Omnicom technology

will become managing director, Europe, Middle East and Africa. The other two members with regional ... director, Asia-Pacific. A Plus director Stan Woods also gets a place on the executive team ...

GLOBAL ROUND-UP: News in brief

SINGAPORE: Ad giant Leo Burnett Asia-Pacific, has moved its regional PR function from Singapore to Hong Kong, in preparation for its impending IPO. Trudi Harris has taken the role of director of public relations, replacing Elaine Friend, regional marketing and PR director, who has left Singapore ...

GLOBAL RANKINGS 2001: ASIA - Eastern promise. The Asian PR scene has been hit badly by the US economic slowdown, but China is emerging as the new centre of PR power. Mark Johnson reports

.com sector. As Burson-Marsteller Asia- Pacific president and CEO Bill Rylance recalls: 'It was a year ... for their profitability,' explains Matthew Anderson, Ogilvy Public Relations Asia Pacific president. 'It's a ... several major local clients this year, including the Asia Pacific Economic Conference (APEC ...

Independent tops the ranks for ad campaign stories

The Independent ran more stories about advertising campaigns than any other national newspaper...The Independent ran more stories about advertising campaigns than any other national newspaper in the last quarter. A survey by Propeller Marketing Communications shows the Independent ran 106 ad ... coverage than any other consumer product ad. The advertisements depicted a hostage being handed ...

Saudia puts global PR account up for grabs

airports in the USA, Europe, Asia Pacific and the Middle East. In January Saudia announced a ...

GLOBAL RANKINGS 2001: GLOBAL OVERVIEW - Global challenge. Everyone wants to go global - or do they? The road to using just one PR agency across the world is proving rockier than many first thought. Claire Murphy reports

that he has had calls from a number of his peers in other global organisations, wanting to find out how ... . The Hoffman Agency handles 3Com in Europe, US and Asia-Pacific, but co-ordinates local work of Ogilvy ... directly controls the PR budget for the US, they aren't going to be able to dictate what happens in other ...

GLOBAL RANKINGS 2001: AUSTRALIA - Taking stock of PR. The PR industry Down Under is feeling the pinch, although specialists are finding ways to thrive. Paul McIntyre reports

economy, other growth-limiting factors for Australian business include a massive overhaul of the tax ... soft. B-M, Hill 20m). In announcing the initiative, Ogilvy PR Asia-Pacific head Matthew Armstrong ... in seeking opportunities.' Two other agencies - PPR, which was bought last year by the Cordiant ...

WPP sister shops reveal new PR evaluation device

, followed by the Asia-Pacific region. MaryLee Sachs, H&K executive vice-president of worldwide marketing ...

INTERNATIONAL: European Bank appoints Publicis for arrival of euro

of Publicis Asia Pacific, will head the account in Asia. ...

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