NEWS: MacLaurin to champion high strength of Low ‘C’
27 Sep 1996 | by LEXIE GODDARD
, rather than a diet beer. Marston s other brands include Pedigree Bitter, Marston Bitter ...
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Agencies can trawl for fresh ideas in Think Tank
01 Sep 2000 | by JULIETTE GARSIDE
and Stephanie Maldeghem. Their aim was to act as an extra pair of hands for other PR firms. The package ...
DIARY: Dastardly phone card collectors will stoop to any level to get their prize
06 Sep 1996
through her files she found two other requests from the very same address, written in an identical hand ...
NEWS: PR EUROPE
03 May 1996
in the German business market. The agency, which competed with five other firms for the 12 month contract ... , will work on Nissan s Network 2000 campaign and handle PR, advertising and direct mail projects for other ...
Editorial: Business leaders in the spotlight
03 Apr 1998 | by DAVID MICHIE
involvement in the UK lottery in question. Branson s high reputation, on the other hand, clearly enhances ...
FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th
12 Jun 1998 | by NICK PURDOM
, says Osman. The healthcare market has been a primary user of care lines, but now other sectors ... lot of work passed across from the PR agency, but we do have a relationship with other PR agencies ... all kinds of other opportunities for Target IT to assist in the work of Words etc and other PR ...
CAMPAIGNS - Drivers given star treatment - Financial Services
10 Apr 1998 | by JENNIFER WHITEHEAD
story and differentiating it from other companies. ...
Platform: Co-ordinating the strategic advice ensemble - Strategic planners in PR need to be less nebulous in the service they provide if they want to gain client confidence, says David Michie
03 Apr 1998 | by DAVID MICHIE
will say that strategic planning is about assimilating market and other research to give direction ...
FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports
03 Apr 1998 | by MARY COWLETT
and other areas of corporate issues, she says. For instance, this spring Center Parks is launching a ... for travellers. However, other health problems are currently no-go areas. Dominic Lennon, head ... part in a series of photo-calls. In other areas, the appeal was publicised by radio promotions ...
MEDIA: Why even MacKenzie might not save the Mirror
30 Jan 1998 | by MAGGIE BROWN
to hunt - unsuccessfully - for pounds 5, pounds 10 and even pounds 50 notes. Other titles ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
