Dramatic ad slump forecast for ITV1 and other commercial channels
05 Aug 2008 | by Alison Donnelly
of fairly moderate declines in other months - about 1% in July and 4% this month so far - after a fairly ...
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Can you get stand-out by joining other brands?
31 Jul 2006 | by by Ben Allan
in the free newspaper plus up to three Royal Mail door-to-door items and other hand-delivered items, the stand ... of newspapers alongside 30 other brands! Aggregation of brand offers is popular online; websites ... . If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum . ...
Audi marketer Chris Hawken to open consultancy
22 Sep 2008 | by Alex Brownsell
manager for marketing at VW Asia-Pacific. ...
Arnold/Nitro scoop £80m global Volvo account
23 Apr 2007 | by Darren Davidson
retains the creative account for Asia/Pacific, which was not part of the review. It is believed the Asia/Pacific ...
A1GP appoints Octagon as it bolsters commercial team
19 Mar 2008 | by Nikki Sandison
and Tarek Mokbel as general manager for commercial development Asia Pacific. Cottam has been involved ... sales and development and partnerships across Asia Pacific region from the Singapore office. He has ...
The new marketing metric: Net Promoter Score
21 Feb 2007 | by David Tiltman
Asking consumers whether they are happy to recommend a brand to others can provide an accurate...competitors and explain to other parts of the business. - Easy to implement either across the business ... others and are thus more likely to get a higher overall score. Banking, for example, is not much talked ... it has work to do to regain that positioning. Vodafone, on the other hand, leads this arena ...
Direct marketing leagues tables show industry convergence
01 Apr 2008 | by Richard Abbott
by other marketing disciplines....best, while working in collaboration with other agencies. But networks argue that they can offer ...
City Republic: Jaguar and Land Rover find a new home
26 Mar 2008 | by Stephen Foster
LONDON - Tata has secured Jaguar and Land Rover, reports Stephen Foster, but other buy...promised for those traders caught spreading false and malicious rumours about HBOS and others. Most ...
Subaru 'MY2010 Legacy' by Chick Smith Trott
23 Oct 2009
Subaru is championing the fact that its new Legacy model is "unlike all other cars", through a new
Brand Health Check: Renault
04 Aug 2009 | by Alex Brownsell
LONDON - The car marque has lost a lot of ground to other manufacturers since its heyday.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
