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SEOUL - Turner International Asia-Pacific and YBM Education, South Korea's largest English
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards...traditional agencies may not be up to the job, others are producing award-winning digital work. Bartle Bogle ... they want. 'We select our digital agencies on exactly the same principles that we do other agencies: good ...
head of planning, Michael Lee , alongside four other senior strategists. Lee, who worked at VCCP ... director at Ogilvy Mather Asia Pacific . Sinnock has previously worked at Ogilvy Mather London ...
. Following completion of the deal, Burger King Asia-Pacific will operate a total of 39 Burger King ...
chairman and CEO Asia Pacific Nirvik Singh says the young, upwardly mobile male is the obvious target ... shopper and retail marketing director at Leo Burnett Asia Pacific, agrees that local insight is key ...
Budget airlines and other sectors may need to watch their step after the Office of Fair Trading...and other hidden compulsory costs are not included in advertised prices, creating a misleadingly low ... be conditional on each other) Reference pricing (such as was 100, now 60 ) Volume offers, that could ... , and gave the relative costs of equivalent flights of all three airlines on its website. Other sectors ...
of the London 2012 Olympics, after a competitive pitch against other agencies on the roster....activation and sponsorship. The restaurant group works with a number of other agencies in local markets ...
and it has been suggested that other food brands will be excluded from the Olympic Park....be available to reflect the diversity of cultures attending the event. However it is unlikely that any other ...
. Brands are looking forward to the London 2012 Olympics, as well as several other major events....outlay on other marketing disciplines, such as advertising, online and direct, passed safely under ... and other marketing. 'Whatever people say about the recession, people still love sport, music and film ... . Sponsorship has weathered the fiscal crisis better than many other marketing disciplines. Premium properties ...
made from one million cucumbers, among other items, when they buy a core Pizza Hut meal.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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