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Helen Edwards: Why borderline decisions can make or break a brand

, yet the other agency snatched it. How? Well, explained the intermediary, their toilets were cleaner ... is the difference that carries the day. High stakes Tie-breakers are more frequently brought into play than most marketers would probably wish, especially in commoditised markets, or where the stakes are high ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

there were other things to get done. It s definitely not a question of we re not interested in ad ... could tell us about Apple's rumoured assault on the TV set market given John Lewis high-end electronics ...

RAB celebrates 20 years of championing commercial radio

s campaign idea that may comprise content creation, social media, retail and other platforms. This growth ...

Think BR: Understanding big data

would like for Christmas. It also knows if delivery is a high priority or if we re generous ...

Government readies £120m media buying review in marketing shake-up

on communications, while continuing to deliver high quality communications programmes." Follow Maisie ...

Future plans new launch as iPad sales hit £3m

the iPad edition of Total Film. Future believes there is an opportunity to licence the software to other ...

Celebrities back same-sex marriage campaign

the first high-profile names to support the same-sex marriage campaign for the Coalition for Equal Marriage.

Ocean Outdoor partners with TalkSport for summer sport bulletins

, the free Sport print magazine and digital out of home. Other outdoor media owners already display news ...

PRCA accepts recommendations for opening up PR industry

Led by John Lehal, MD of Insight Public Affairs, the access commission brought together practitioners, academics, commentators and others from across the industry to examine obstacles to access ... are of a high standard, and that it has presented the PRCA with clear, achievable aims over the next couple ...

Green Party's mayoral press officer Joe Williams joins Sustrans

we had in a taxi which resulted in Jenny challenging the other candidates to reveal their tax affairs ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.