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Google 'to launch own-brand entertainment hardware'

that was kicked off by a story in The Wall Street Journal story . News of the device is based on a filing ... in California and three other cities. Up until now, Google's forays into hardware have been restricted ...

Tess Macleod Smith joins Net-a-Porter

-a-Porter.com attracts a global monthly audience of 3.7 million high-net-worth, fashion-savvy women, who visit the site ... other websites, TheOutnet.Com and MrPorter.com, the group currently nets an audience of over six million ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

high-quality word of mouth, strong PR and alluring packaging without investing in TV. Innocent ... ,' he says. 'You need a great idea and to think about how TV can complement other things that you have ... and the creative is right, consistency pays off,' says Neophytou. He points to high-quality brands, such as Le ...

Exploring licensing's new gaming frontier

in Helsinki last November, while other digital success stories are preparing for a merchandising onslaught ... , then moved into other media. It would happen over a period of years and some properties would eventually ... to other areas. The speed of the transformation is often breathtaking. Angry Birds, launched in 2009 ...

Clarks launches AR campaign for Spring collection

. The Aurasma app is available on iPhones, iPads and high-powered Android smartphones. Clarks claims to be the first UK footwear brand to experiment with the Aurasma technology, which is gaining traction in other ...

PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising

of saving $1.5bn ( 944m) by 2014. Other measures to help meet the target include further organisational ...

Trading Places: this week's people moves

to pursue other interests. ( Campaign ) Yahoo 's chairman Roy Bostock and three other directors have ...

Generation Y: Demanding diners who expect healthy eats and good value

now represents a good-value activity compared with other ways to socialise, such as a night in the pub ... . Another brand that is highly relevant to youth is Greggs. The brand has a very strong value heritage ... the occasion more as a treat. However our research also indicates a high degree of guilt felt by young ...

Flack's Week: 10 February

the impending snowfall, staff at Ripley's Believe It Or Not! London museum had other concerns. They inched ... , the blood orange granita is highly recommended. Who's the boss? Executive chef is Wesley Smalley ...

Think BR: The value of biometrics

tend to be shared more than other ads. This is not surprising, when we think that both movies ... , when it comes to achieving high levels of 'virality', content is still king. When, as is the case ...

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