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Pearl and Dean 'doomed planet' by BETC London

Neil Dawson, the executive creative director of BETC London, said: "Doomed Planet" is designed specifically for the cinema so no other medium does it justice. So i would urge anyone watching it on their computer to wear headphones." The commercial was shot by Stephen Johnson at MJZ, with music was written ...

Why we're loving ... Tony Malcolm and Guy Moore creatives, Leo Burnett

How: They say: "Along with a whole bunch of very talented people, we created three pieces of work that teed up the documentary film Cocaine Unwrapped. Under the very hard-hitting fact that one line equals one life, two films - one called 'the machine' and the other 'run for your life' - were shown ...

Morrisons 'Jubilee' by DLKW Lowe

The ad, which again features Andrew Flintoff, shows the former cricketer enjoying a Jubilee street party in a supermarket. The spot was filmed overnight in a real store with a 100ft-long table. It was written by Adam Smith and art directed Wil Maxey. It was directed by Jorn Threlfall through Outsider. ...

Watchdog busts SuperCasino ad for glamorising gambling

The ad by Dene Films was broadcast in January on Channel 5. It featured a man with a casino chip in his hand walking down the street with a male friend. They approach the entrance to a casino where they greet an attractive woman, hand the chip to the doorman and enter. They walk through the casino ...

Omega unveils Start Me Up Olympic drive

The ad features Jessica Ennis, US sprinter Tyson Gay and several other Omega brand ambassadors and Olympic hopefuls. The soundtrack is a remix of the Rolling Stones' 'Start Me Up'. The ad is expected to air in the UK in the coming weeks and will run alongside social media activity on Twitter, using ...

Innocent tops the Social Brands 100

. It naturally extended into digital and social media as the channels evolved.' Other brands that made the top ...

M&M characters test out 'British' costumes in Jubilee ad

The 'Union Jack' TV ad, created by Abbott Mead Vickers BBDO first aired yesterday (27 May), and will run for four weeks in a media plan handled by MediaCom. It shows the M M yellow and red brand characters in a lounge, with a street party scene behind them. Yellow M M is trying on a range of outfits ...

Missing People asks viewers to pick up the phone

. The audience is led to believe that the two are communicating with each other, while the text: "To hear ...

Missing People 'please turn your phone on' by BBH

A 90-second film, showing a missing boy attempting to make a phone call, was launched this week at a Downing Street reception hosted by the Home Secretary, Theresa May. It was written by Matthew Tassell, art directed by Emma Castagno and directed by Ben Strebel through Somesuch Co. ...

Two decades of tuning in to commercial radio

spenders. "Any brand can use radio," Redican says. "Great radio ads are as powerful as any other medium ... 's success is its ability to influence emotions and the fact that people can do other things while tuning in ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.