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Agencies can trawl for fresh ideas in Think Tank

01 Sep 2000 | by JULIETTE GARSIDE

and Stephanie Maldeghem. Their aim was to act as an extra pair of hands for other PR firms. The package ...

Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup is the biggest ever and for official sponsors the tournament represents massive exposure. But the PR effort doesn’t end once the sponsorship deal is sign

12 Jun 1998 | by IAN DARBY

budgets for France 98 are not as high as Euro 96 because the tournament is not being held in the UK ... communications team of between 60 and 70 to oversee sponsors and other issues. It has a main communications ... by main sponsor Green Flag plus eight other companies or brands - Ariel, BP, Canon, Carlsberg, Coca Cola ...

FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

12 Jun 1998 | by NICK PURDOM

an exciting environment for the development of committed, high achieving teams, says Calvert. The teams ... , says Osman. The healthcare market has been a primary user of care lines, but now other sectors ... lot of work passed across from the PR agency, but we do have a relationship with other PR agencies ...

CAMPAIGNS: Selling the idea of Sitting Ducks - Product Promotion

05 Jun 1998 | by MARY COWLETT

of the trading floors it has a unique high earning, high spending, youth audience. This makes it an attractive ... of Cityscreen with marketing communications agencies, as an exclusive vehicle to reach high consuming ...

CAMPAIGNS - Drivers given star treatment - Financial Services

10 Apr 1998 | by JENNIFER WHITEHEAD

story and differentiating it from other companies. ...

but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett

03 Apr 1998 | by MARY COWLETT

, high street tailors Austin Reed and a three-year relationship with Midland Bank. But, before agreeing ... and other areas of corporate issues, she says. For instance, this spring Center Parks is launching a ... for travellers. However, other health problems are currently no-go areas. Dominic Lennon, head ...

Editorial: Business leaders in the spotlight

03 Apr 1998 | by DAVID MICHIE

involvement in the UK lottery in question. Branson s high reputation, on the other hand, clearly enhances ...

Platform: Co-ordinating the strategic advice ensemble - Strategic planners in PR need to be less nebulous in the service they provide if they want to gain client confidence, says David Michie

03 Apr 1998 | by DAVID MICHIE

will say that strategic planning is about assimilating market and other research to give direction ... it is inevitably beginning to find itself battling for influence over the high ground of communications control ...

MEDIA: Why even MacKenzie might not save the Mirror

30 Jan 1998 | by MAGGIE BROWN

to hunt - unsuccessfully - for pounds 5, pounds 10 and even pounds 50 notes. Other titles ...

NEWS: MacLaurin to champion high strength of Low ‘C’

27 Sep 1996 | by LEXIE GODDARD

, rather than a diet beer. Marston s other brands include Pedigree Bitter, Marston Bitter ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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