Think BR: Understanding big data
23 May 2012 | by Matt Barnett
would like for Christmas. It also knows if delivery is a high priority or if we re generous ...
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CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage
24 May 2012 | by Simon S Kershaw
. But is it enough? Not according to the Greeks. Perhaps big, important questions that affect us all deserve a high ...
Government focuses on growth in new cross-Whitehall marketing strategy
22 May 2012 | by Gemma Charles
of the government's growth strategy. Other campaigns set for the coming year include activity to promote the controversial HS2 high-speed rail link. Further investment will be made in the Think road-safety campaign ...
The Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
offering. The network was assembled by asking The Economist readers what other online publications ...
CREATIVE STRATEGY: Peugeot dances with the school of cool
17 May 2012 | by Simon S Kershaw
the marketing director couldn't bring himself to say: "Look, it s just cool, OK? People have always loved street ...
King of Shaves takes on Gillette with online subscription offer
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
Consumers who subscribe online to the 'King of Shave Sub' will receive an Azor 4 razor handle and three cartridges. Each month, consumers will receive three replacement cartridges in the post, plus additional loyalty benefits such as discounts on the brand's other grooming products. Consumers ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
received a record number of entrants for our awards this year. The standard was particularly high making ... ) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ...
Third of top 50 websites automatically share user data with third parties
18 Apr 2012 | by Daniel Farey-Jones
summary section of their policy providing high level disclosures for consumers to easily digest ...
CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious
12 Apr 2012 | by Simon S Kershaw
sight on our high streets as the retail outlet itself. Of course, internet-ordering aside, none ... surprised me is how few other retailers have followed suit. Some purchases are surely a natural for home ... is that we all spend our lives in a shiny 4x4. Not so. Take my area. At the high-end, Wimbledon Wine ...
Taming the data deluge
05 Apr 2012 | by David Benady
, head of retention at Sport England, says the 'eating plans' could be useful if blended with other tools ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
