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Think BR: Are you managing what you measure or measuring what you manage?

01 Jun 2012 | by Claire Emes

Most high level KPIs (eg, NPS, overall satisfaction or composite indices) act as useful ... profit for another part of the business. Another example: a technology client selling a high-spec, high-end product fell down purely because their packaging was not sexy enough - something ...

Jubilee spirit unites the nation

01 Jun 2012 | by Doug Whelpdale

, and taking into account those who attend street parties as well as official events around the nation ...

Reckitt Benckiser hits carbon footprint target eight years early

31 May 2012 | by Loulla-Mae Eleftheriou-Smith

progress in other target areas within RB's sustainability and CSR efforts. This includes reducing ...

Justin Sampson takes chief executive role at Barb

31 May 2012 | by Maisie McCabe

high-profile media position was as the managing director of the RAB, a job he held for 12 years until ...

BlackBerry maker confirms 'significant' job cuts amid review

30 May 2012 | by Matthew Chapman

-ups with other businesses.

Phones4U horror spot tops 2011's most complained about ads

30 May 2012 | by Arif Durrani and Ben Hall

whether an ad should be banned". The ASA report stated: "Just because an ad has received a high number ... to the high level of complaince with the rules by advertisers, agencies and media owners, considering that we ...

Think BR: Accessing the Olympic pound

29 May 2012 | by Rosie Merrell

if they were simply travelling here for a typical holiday. Of this spend, high street and mall retailers ... each stage of the consumer purchase planning process, whether on its own or in conjunction with other ... important to remember that out of home is also influencing and informing other journeys, and this exposure ...

Consuming the digital Olympics

29 May 2012 | by Stuart Knapman

for smartphones and other devices. With the prospect of so much concurrent video being consumed over the internet ... the ability to watch every event live, as it happens, via high definition video streams available ... Sky and Virgin Media. To date, 3D lacks the wide consumer appeal of other technologies, with 3 ...

Consumers and their mobile devices

28 May 2012 | by John Stoneman and Denise Turner

. The tablet should be viewed as an extension of physical, high-street stores, but one which is easier ... ? Global research Understanding how these devices are being used, how they complement each other ... other groups. Sixty nine percent of tablet owners had shopped via their device in the last 30 days ...

Large-scale NFC ads trial gets 3,000 people to interact

25 May 2012 | by Maisie McCabe

on Reading's streets or in the Oracle shopping mall. This research found that 87% of people with NFC ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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