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UM International picked up the business following a review handled through the AAR . It is believed that the other agencies involved in the process were Mindshare and Starcom. UM International will work with Ernst Young on its global communications planning, as well as providing full media buying ...
of its plans to take on rivals Ferrari, Lamborghini and Porsche in the high-end road sports car market. Last year, the company launched its first high-end road sports car, the MP4-12C, in 18 countries with a ...
Emery will lead a team of high-profile industry judges who will decide on the winners of the awards. Previous chairmen of judges include Charles Courtier, the global chief executive of MEC, and Mark Cranmer, the chief executive of Isobar. The awards take place on 21 November at the London Hilton ...
Their departure comes just 16 months after their former agency, Chemistry, was acquired by Publicis Groupe and merged with its CRM specialist, Publicis Dialog, to create the new shop. Charlton and Garton do not have other jobs to go to and are expected to pursue other interests. The new management ...
The other partners in the venture are DDB UK's ex-chief operating officer Jon Goulding, creative director Guy Bradbury and planning partner Richard Hill. Atomic London, which is based in Clerkenwell, has ... said: "We are an extremely tight and high-energy team from different disciplines, passionate ...
high-profile media position was as the managing director of the RAB, a job he held for 12 years until ...
and there are some other smaller shareholders. Joint launches without any founding clients and will be based in a ... new-business drive. He added that Joint had no formal partnerships with other suppliers, such as media ...
The group, which owns brands including Dunhill, Kent, Lucky Strike and Pall Mall, has been in direct contact with digital agencies to invite them to pitch for the business, which involves testing the market with a new pilot range. British American Tobacco, along with other tobacco companies ...
An Aesop fable depicts the moral that it is better to be wise by the misfortunes of others than
of points of difference. It intends to charge clients retainers only for high-end creative and strategic ... says it wants to be as collaborative as possible with other specialists so it can bring together ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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