01 Jun 2012
| by Alex Aiken
about Streatham, apparently calling for the High Street to be subject to 'napalm'....when government is focused on austerity and cutting other PR spending.
But while both arguments ...
01 Jun 2012
| by Daniel Farey-Jones
to stand for strongly as a brand."
The credit card company strives to make high-end products more ...
Cup, match."
He added: "The other key resonance for me is around authenticity. The Capital One Cup ...
went through the recession, we pulled back quite heavily on marketing as many others did.
Having ...
01 Jun 2012
| by Sara Luker
Prime Minister David Cameron's special adviser Sean Worth is leaving Downing Street to work.... Worth spent the past two years in Downing Street working on a number of areas of public services reform ...
Street parachuting in media help. While there, Worth helped Health Secretary Andrew Lansley with his NHS reforms. Before joining Downing Street he was head of the Conservative Party's policy unit, where he ...
01 Jun 2012
| by Matthew Chapman
The end of a high-profile Orange deal suggests tough times for arts tie-ups, but other brands...the arts sponsorship sector.
Strategic tool
High-end private banking brand Coutts is a case in point ...
visitors a year.
Indeed, other mass-market entrants include Google and Microsoft. The latter is engaging ...
'S TATE SPONSORSHIP: Can art 'detoxify' a brand?
BP's high-profile arts sponsorship is viewed ...
01 Jun 2012
| by Maisie McCabe
Klipsch, the US-based high-end audio manufacturer, has signed a 12-month deal to sponsor..., well known for their high-end quality audio equipment, and are now planning a major expansion ...
01 Jun 2012
| by David Benady
the freedom from corporate constraints has lured others out of permanent jobs.
Interims as guides
So why ...
of the future there. The bite-sized segment is mission-critical for them, and they wanted a high-spec person ...
) in full-time work,' she adds.
However, other experts point out that interims are often hired via ...
01 Jun 2012
| by Nicola Clark
and is now looking forward to launching a brand next year and advising others on start-ups and branding ...
01 Jun 2012
| by Maisie McCabe
UM International picked up the business following a review handled through the AAR . It is believed that the other agencies involved in the process were Mindshare and Starcom.
UM International will work with Ernst Young on its global communications planning, as well as providing full media buying ...
01 Jun 2012
| by Sara Luker
High street giant Arcadia has made retrospective payments to unpaid PR interns after a HM Revenue...to their menial tasks without much supervision and then have to train other unpaid interns who would arrive ...
. Firstly, interns should be paid at least national minimum wage to make them accessible to people other ...
01 Jun 2012
| by Arif Durrani
Vauxhall
Brixton
High Street Kensington
Paddington (Main)
Victoria
Caledonian ...
with its next generation service by July, including Stratford, Liverpool Street and Leicester Square ...
Bayswater
Goodge Street
Mile End
Temple
Bermondsey
Green Park
North Greenwich ...