Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...
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From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
treatment to other territories.Where brand development is light: - Study the advertising and promotion ... sore spot. - Outline this plan in detail to the division manager. - Prepare sales helps and all other ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
received a record number of entrants for our awards this year. The standard was particularly high making ... ) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ...
Third of top 50 websites automatically share user data with third parties
18 Apr 2012 | by Daniel Farey-Jones
summary section of their policy providing high level disclosures for consumers to easily digest ...
Marketing Guru on... why meaningless brand surveys do not matter
30 Mar 2012 | by Will Harris
, ahead of another 295 global brands? It seems odd that it has come out so well, along with a few other ... like to nominate other meaningless surveys to fill my inaugural index, please send them in. This one ... other things) by commissioning and publicising similarly meaningless surveys for more than 20 years ...
As J&J appoints a former salesman as its CEO, are sales people likely to trump marketers for the top job? The Marketing Society Forum
23 Mar 2012
, vision and high emotional quotient are key qualities. The latter two are more typical of a marketer, so ...
Engine Group does 'pop art' cover for this week's Marketing
20 Mar 2012 | by Noelle McElhatton
feeling unloved. We decided to illustrate their predicament by comparing them to those other broken ...
Ebiquity acquires Fairbrother Lenz Eley for up to £11m
12 Mar 2012 | by Daniel Farey-Jones
of Ireland and Barclays to refinance existing debt, to fund the acquisition, and to make funds for other ...
Marketing Guru on... getting your brand metrics spot on
02 Mar 2012 | by Will Harris
score. The advantage of this is that no one other than you will understand what's in the list, so, like a Wall Street structured finance product, you can trade on them for years without challenge ... be mad to look at anything other than brand awareness. A stodgy institution with millions of customers ...
Information Arts founder quits for angel investments
23 Feb 2012 | by Daniel Farey-Jones
Brand Republic he was keen to provide investment and expertise to other companies in the data sector ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
