Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
limited space where they don't challenge other functions with news from the world of customers, this can ...
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Citizen appointed to launch Virgin Pure water purification products
30 May 2012 | by Matt Cartmell
The partnership between global water purification company Strauss Water and Richard Branson, founder of Virgin, will market its new water purification system as an alternative for the 10 million UK households that use bottled water or filter jugs at home. Citizen has been tasked with handling a high ...
EdenCancan look to expand market for Duchamp
28 May 2012 | by John Owens
The move follows project work by the agency for the brand earlier this month around the promotion of a pop-up shop in Regent Street. It also follows the recent appointment to the fashion brand of design director Gianni Colarossi and previous work with Exposure. As part of its retainer brief ...
Apple welcomes former Dixon boss with £36m 'golden hello'
28 May 2012 | by Nick Batten
, to "set an example" to others offered so-called fat-cat payments. Follow Nick Batten on Twitter ...
Young forced to grow up faster amid economic uncertainty
25 May 2012 | by Kantar Media
. With increased concern over the economy, other issues that were once important to teens are no longer such a ... are in other ways more positive and upbeat than they have ever been and these are views marketers could profit ... success on their own merits have remained largely high and constant. Kantar Media ...
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
and Levi's last year for a series of gigs in the latter's store on London's Regent Street. Significant ... Smirnoff fans a 'high value' item. ...
Beiersdorf kicks off £110m pan-Euro media review
24 May 2012 | by Nick Batten
, according to Nielsen. Aside from Nivea, other Beiersdorf products include Elastoplast, Maestro, Slek ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
brand value declined 18% to $18bn, nearly meeting Shell coming the other way with a 17% increase to $17 ... and regulators trying to address the issue of charging. "The other thing is a lot of sectors where UK brands ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...
Think BR: In whom we trust
18 May 2012 | by Jo Boyd
, and the tendency for customers to trust each other more than brands, has resulted in a world of total transparency ... brands to the market is expensive and high risk. Although the web and social media have ensured ... and an understanding of their needs ahead of other requirements, making trust a vital differentiator, and not just ...
Consumer: Lego builds brand quality at St Pancras
18 May 2012 | by Hannah Crown
in the station. The plan was to create an initial news story and maintain interest and buzz in a high footfall ... , Sydney Herald, New Philadelphia Times and New York Daily News, among others. A feature on Titmarsh ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
