Technology: The Week in Technology
11 Jul 2008
. 'Journalists and the PR industry are increasingly reliant on each other,' said Matt Anderson of Montage, who ...
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Technology: The Week in Technology
12 Sep 2008
was won in a pitch against two other British companies and it will be managed jointly by Lewis Bristol ... computers, for example, through mobile phones or other internet connected devices. Mi liberty ...
CONSUMER TECH CAMPAIGN: BT's Office Anywhere makes life a beach
08 May 2008 | by Mary Cowlett
at the forefront of flexible working, as well as making BT stand out from the other sponsors of the event ...
Technology: Comms boost for 'cutting-edge' phone service
21 Mar 2008
last year as an offshoot of Hotwire, with the aim of providing PR support for small, high-growth tech ...
Apple lures Seitz from Bite for European role
22 Jul 2005 | by Tom Williams
setting up a new nerve centre above its 22,000sq ft store in London's Regent Street, which was opened last ... effect', that has seen iPod owners buying other Apple products such as the new Mac Mini computer. Seitz ...
Novell calls pitch for comms efficiency
08 Apr 2005 | by Tom Williams
affect its other 11 agencies, which include Drury Communications in Ireland. ...
Opinion: Apple has underestimated online outrage
21 Jan 2005 | by Kate Nicholas, kate.nicholas@haynet.com
, but - as that other David and Goliath scenario, the notorious McLibel case proved - being right in the eyes of the law ...
Campaign: Software group puts piracy on the agenda - B2C Comms
22 Oct 2004 | by Joe Lepper
The Business Software Alliance (BSA), which has members including Microsoft and Adobe, estimates one in three software packages used by UK businesses is illegal, resulting in losses to the industry of around £1bn a year. As the issue was not gaining as much coverage in general media as other intellectual ...
Campaigns: Second opinion
28 May 2004
Most in the PR industry reading this would applaud the creative ideas Edelman came up with and the high-profile coverage generated. However, I can't help but question whether the strategy really met Microsoft's key objective - to challenge the negative consumer attitudes towards the company. The decision ...
Technology: Gadget Revolution
27 Feb 2004 | by Adam Hill
the beginning we said this was a games console that happens to be a phone, not the other way round. We said ... rather than the other way round. What Car?, BBC Top Gear, Autocar, Stuff, T3, in-flight magazines ... , which is aimed squarely at 'mobile workers' - that is, sales reps and other business people who spend a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
