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Klipsch to sponsor Peppermint Candy on Jazz FM

01 Jun 2012 | by Maisie McCabe

Klipsch, the US-based high-end audio manufacturer, has signed a 12-month deal to sponsor..., well known for their high-end quality audio equipment, and are now planning a major expansion ...

Jubilee spirit unites the nation

01 Jun 2012 | by Doug Whelpdale

, and taking into account those who attend street parties as well as official events around the nation ...

Young forced to grow up faster amid economic uncertainty

25 May 2012 | by Kantar Media

. With increased concern over the economy, other issues that were once important to teens are no longer such a ... are in other ways more positive and upbeat than they have ever been and these are views marketers could profit ... success on their own merits have remained largely high and constant. Kantar Media ...

Helen Edwards: Why borderline decisions can make or break a brand

23 May 2012 | by Helen Edwards, PPA Business columnist of the year

, yet the other agency snatched it. How? Well, explained the intermediary, their toilets were cleaner ... is the difference that carries the day. High stakes Tie-breakers are more frequently brought into play than most marketers would probably wish, especially in commoditised markets, or where the stakes are high ...

Green Party's mayoral press officer Joe Williams joins Sustrans

22 May 2012 | by Hannah Crown

we had in a taxi which resulted in Jenny challenging the other candidates to reveal their tax affairs ...

Ryanair celebrates 50% lift and record group profits

21 May 2012 | by Loulla-Mae Eleftheriou-Smith

to bypass high-cost London airports in favour of expanding airports in Spain, France, and Holland. "We ...

John Lewis partners Kuoni for first 'shop within a shop'

18 May 2012 | by Matthew Chapman

The Kuoni outlets will offer the full range of holidays available form the brand, which specialises in luxury holidays. They will open in the autumn at John Lewis stores in London's Oxford Street, as well as in Reading, Southampton and Cardiff. John Lewis already has beauty concessions from brands ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

18 May 2012 | by Loulla-Mae Eleftheriou-Smith

Sheraton brand, and how did you differentiate it from the position of Starwood's other hotels? We ... brands is differentiated from each other and our competition that way we can put multiple properties ... to connect with other people, and when they do, they are more productive and they are happier. What ...

Canada Tourism launches global ad review

17 May 2012 | by Anne Cassidy

, seals and dog-sledding. As part of the campaign, online ads used Google Maps and Street View technology to virtually transport travellers on to actual Canadian streets. The Canadian Tourism ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

16 May 2012 | by Noelle McElhatton

his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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