Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
limited space where they don't challenge other functions with news from the world of customers, this can ...
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Phones4U horror spot tops 2011's most complained about ads
30 May 2012 | by Arif Durrani and Ben Hall
whether an ad should be banned". The ASA report stated: "Just because an ad has received a high number ... to the high level of complaince with the rules by advertisers, agencies and media owners, considering that we ...
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
treatment to other territories.Where brand development is light: - Study the advertising and promotion ... sore spot. - Outline this plan in detail to the division manager. - Prepare sales helps and all other ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
brand value declined 18% to $18bn, nearly meeting Shell coming the other way with a 17% increase to $17 ... and regulators trying to address the issue of charging. "The other thing is a lot of sectors where UK brands ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
other online advertising. Wang refused to break down revenues and declined to comment on pricings ...
Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'
08 May 2012 | by Andrew McGuinness, founding partner at Beattie McGuinness Bungay
High on the 24th floor of Aviva's offices this week, I was struck by the words of its chief marketing officer, Amanda Mackenzie. Paraphrasing, it went something like, "Advertising is infrastructure ... by others. And from where I sit looking across all three sides of the industry I think we may ...
Cilla Snowball named new Advertising Association chairman
03 May 2012 | by Jeremy Lee
and better understood. We're making great progress and, with such high-calibre support arriving, we can only ...
ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
, Woods claimed the company will be measuring the impact of its sponsorship via means other than "the ...
Editor's Comment: Brands face a tough social-media choice
02 May 2012 | by Noelle McElhatton
? If they are looking for a site with mass appeal other than Facebook, brands could opt for Google+, social media ... , in other words. Payment apps from Starbucks and PizzaExpress are a start, but until more retailers enable ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
