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Brand barometer: Carbonated drinks - which is most prominent on the web?

10 Feb 2012 | by Gemma Charles

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ...

Betfair to knock rivals for the first time in campaign

10 Feb 2012 | by John Reynolds

value than the other bookmakers." Betfair said the campaign was worth seven figures. In August ...

Rapp creative directors poached by Pulse

10 Feb 2012 | by Daniel Farey-Jones

, and other brands such as Sony, Honda and Stella Artois, in a career including stints at McCann Erickson ...

The joy of sex marketing

10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

For many people it would be a dream job. For others, it might be considered lightweight, or even a ... in this category.' Rowe admits sensitivity is required when it comes to TV, but draws attention to other ... to the overall health of people. It is an integral part of a couple enjoying each other generally, not just ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

10 Feb 2012 | by Alex Brownsell

't have to convince people about the importance of brand, whereas in other businesses, you still need ... . Far from merely enjoying the fruits of others' labour, however, Chambers insists there is plenty ...

Google to launch 'own-brand entertainment hardware'

10 Feb 2012 | by Matthew Chapman

and three other cities. Up until now, Google's forays into hardware have been restricted to opening up ...

Tess Macleod Smith joins Net-a-Porter

10 Feb 2012 | by Nick Batten

other websites, TheOutnet.Com and MrPorter.com, the group currently nets an audience of over six million ...

Exploring licensing's new gaming frontier

10 Feb 2012 | by Eva MacIntosh

in Helsinki last November, while other digital success stories are preparing for a merchandising onslaught ... , then moved into other media. It would happen over a period of years and some properties would eventually ... to other areas. The speed of the transformation is often breathtaking. Angry Birds, launched in 2009 ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

10 Feb 2012 | by David Benady

,' he says. 'You need a great idea and to think about how TV can complement other things that you have ... to sit under a Christmas tree with lots of other gifts, accompanied by a 'velvety' voiceover to give ... bigger brand, you need to grow your awareness. TV advertising can open a lot of other doors for you. We ...

Clarks launches AR campaign for Spring collection

10 Feb 2012 | by Matthew Chapman

to be the first UK footwear brand to experiment with the Aurasma technology, which is gaining traction in other ...

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