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Cup, match." He added: "The other key resonance for me is around authenticity. The Capital One Cup ... went through the recession, we pulled back quite heavily on marketing as many others did. Having ...
The end of a high-profile Orange deal suggests tough times for arts tie-ups, but other brands...visitors a year. Indeed, other mass-market entrants include Google and Microsoft. The latter is engaging ... the sponsorship come about? We developed this idea a couple of years ago, leading out of other successful ...
the freedom from corporate constraints has lured others out of permanent jobs. Interims as guides So why ... ) in full-time work,' she adds. However, other experts point out that interims are often hired via ...
and is now looking forward to launching a brand next year and advising others on start-ups and branding ...
The sports manufacturing giant has also put leather goods retailer Cole Haan on the block. Nike bought Umbro in October 2007 for 285m when it wanted to strengthen its presence in the football market and compete with other football brands such as adidas and Puma. Mark Parker, Nike president ...
Atomic London. The other partners in the venture are DDB UK's ex-chief operating officer Jon Goulding ... restructure. Charlton and Garton do not have other jobs to go to and are expected to pursue other interests ...
/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ...
progress in other target areas within RB's sustainability and CSR efforts. This includes reducing ...
platforms. We won t do anything other than use those platforms, but we do believe we need to be clear about ...
The research director of a media agency once explained away statistics showing that a growing number of teenagers have dumped a 'significant other' via text message, as evidence that young people were 'embracing new platforms to better communicate'. In the Facebook era, where the ups and downs ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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