Fujifilm lifts digital spend by more than 40% to push into social
01 Jun 2012 | by Sarah Shearman
, and share their photographic experiences with us and other followers." A spokeswoman said the brand might ...
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Ernst & Young appoints UM International for global media
01 Jun 2012 | by Maisie McCabe
UM International picked up the business following a review handled through the AAR . It is believed that the other agencies involved in the process were Mindshare and Starcom. UM International will work with Ernst Young on its global communications planning, as well as providing full media buying ...
Think BR: Cookie monsters
01 Jun 2012 | by Martin Greenbank
s device, and can track browser interactions, retain log-in details and other preferences relating to a ... the UK out of step with Brussels, and most other EU states", rather than if individual websites ...
IPC appoints internal candidate Williams as new editor of NME
31 May 2012 | by Nick Batten
than double its current circulation. But the NME website and its other brand offshoots ...
More! revamps for the 'boomerang' generation
31 May 2012 | by Nick Batten
other new sections including one focused on a man, the first of which will feature Prince Harry. Other ...
Arif Durrani: Can Neil Jones help transform Johnston Press?
31 May 2012 | by Arif Durrani
idea of the company's objectives - probably more so than most others working in publishing right now ...
Katherine Levy: Advertising proves to be the big issue for connected TVs
31 May 2012 | by Katherine Levy
An Aesop fable depicts the moral that it is better to be wise by the misfortunes of others than
Is outdoor trading dated?
31 May 2012
with it next month (probably) and that a formal launch might take place in the autumn (possibly) - in other ... inventory as its basic currency. In other words, a marketplace based on cost per thousand rather than ... of the outdoor audience in a way that can be more readily compared and contrasted with other media is surely ...
Shazam sets its sights on revolutionising TV ads
31 May 2012 | by Maisie McCabe
" on the other side of the capital. Yet in an unassuming office on a largely residential street is a digital ... whether people will use Shazam if it does not integrate into other apps people are using during TV shows ... functionality into other apps. Or whether it will replicate its in-programme experiences it has provided ...
Double Standards - 'Media agencies need to be comms specialists'
31 May 2012
the client does not play their part in bringing their knowledge or understanding of other influencing factors ... , and other key factors are often outside the influence of the agency teams. It is, therefore, vital ... . They need truly integrated thinking and plans. The best media agencies work well with the other lead shops ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
