Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup is the biggest ever and for official sponsors the tournament represents massive exposure. But the PR effort doesn’t end once the sponsorship deal is sign
12 Jun 1998 | by IAN DARBY
communications team of between 60 and 70 to oversee sponsors and other issues. It has a main communications ... by main sponsor Green Flag plus eight other companies or brands - Ariel, BP, Canon, Carlsberg, Coca Cola ...



