The Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
offering. The network was assembled by asking The Economist readers what other online publications ...
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Government focuses on growth in new cross-Whitehall marketing strategy
22 May 2012 | by Gemma Charles
of the government's growth strategy. Other campaigns set for the coming year include activity to promote ...
King of Shaves takes on Gillette with online subscription offer
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
Consumers who subscribe online to the 'King of Shave Sub' will receive an Azor 4 razor handle and three cartridges. Each month, consumers will receive three replacement cartridges in the post, plus additional loyalty benefits such as discounts on the brand's other grooming products. Consumers ...
CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious
12 Apr 2012 | by Simon S Kershaw
surprised me is how few other retailers have followed suit. Some purchases are surely a natural for home ...
Taming the data deluge
05 Apr 2012 | by David Benady
, head of retention at Sport England, says the 'eating plans' could be useful if blended with other tools ...
Data marketers should stick to subjects consumers care about
30 Mar 2012 | by John V Willshere
, is the reason two people are talking to each other, as opposed to somebody else.' It doesn't have to be a ...
O2 launches review ahead of customer experience revamp
21 Mar 2012 | by Matthew Chapman
, clear and trusted" brand as it expands its business beyond telecoms services into other areas ...
Lida bulks up creative department
16 Mar 2012 | by Daniel Farey-Jones
been hired as a copywriter. Other hires include writer Laurence Bushell and digital designer Thomas ...
Think BR: A left brain, right brain look at data in marketing
14 Mar 2012 | by James Caig
communications - customer data creatively reinterpreted as a utility to others. This isn t entirely new of course. FAQs and Amazon s "people who bought this..." algorithm proved that people find other customers ...
Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum
08 Mar 2012
. True consumer engagement demands greater sharing and, as with every other area of marketing ... competitions they can't win, just as they have been irritated by obvious PR stunts and other crimes against ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
