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Pearl and Dean 'doomed planet' by BETC London

31 May 2012

Neil Dawson, the executive creative director of BETC London, said: "Doomed Planet" is designed specifically for the cinema so no other medium does it justice. So i would urge anyone watching it on their computer to wear headphones." The commercial was shot by Stephen Johnson at MJZ, with music was written ...

Pitch Update

31 May 2012

, this is thought to be happening in Cannes week, giving one agency an excuse to hit the bar and the other a reason ...

Why we're loving ... Tony Malcolm and Guy Moore creatives, Leo Burnett

31 May 2012

How: They say: "Along with a whole bunch of very talented people, we created three pieces of work that teed up the documentary film Cocaine Unwrapped. Under the very hard-hitting fact that one line equals one life, two films - one called 'the machine' and the other 'run for your life' - were shown ...

Omega unveils Start Me Up Olympic drive

29 May 2012 | by John Reynolds

The ad features Jessica Ennis, US sprinter Tyson Gay and several other Omega brand ambassadors and Olympic hopefuls. The soundtrack is a remix of the Rolling Stones' 'Start Me Up'. The ad is expected to air in the UK in the coming weeks and will run alongside social media activity on Twitter, using ...

Bauer's Heat to produce 'dual viewing' shows for Channel 4

29 May 2012 | by Maisie McCabe

treatment will be 'Hollyoaks' at 6.30pm on Friday 8 June. A spokesman for Bauer Media said the other two ...

Tetley reduces Tea Folk role in summer campaign

29 May 2012 | by John Reynolds

in more house-holds in the UK than any other tea brand. [This campaign will] help ensure we remain front ...

Missing People asks viewers to pick up the phone

25 May 2012 | by Loulla-Mae Eleftheriou-Smith

. The audience is led to believe that the two are communicating with each other, while the text: "To hear ...

Adland must find its maternal instinct

24 May 2012

and takes everyone with it. The father, other family, friends, colleagues, employers, the state, the planet ... inconvenient all round. I don't suppose it is any less inconvenient to be a working mum in any other ... as client-facing, with just as long hours as ours. But compared with other industries, advertising ought ...

Sainsbury's rapped by ad watchdog after Asda complaint

23 May 2012 | by Matthew Chapman

in Sainsbury's Brand Match scheme but has dismissed several other complaints about the campaign from Asda....), the ASA said this should have been clearer in the TV ad. Asda's other complaints fell on stony ground ... there was no value for consumers in shopping at other retailers. Asda also unsuccessfully complained ... Match promotion, and claiming its prices were checked against other retailers on the same day. A ...

Durex lube online ad gives complaints the slip

23 May 2012 | by Sarah Shearman

.co.uk last May, was offensive due to its sexual nature. Three other complainants questioned whether ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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