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The age of the interim marketer

01 Jun 2012 | by David Benady

the freedom from corporate constraints has lured others out of permanent jobs. Interims as guides So why ... ) in full-time work,' she adds. However, other experts point out that interims are often hired via ...

'Generation flux' marketers consider alternative career paths

01 Jun 2012 | by Nicola Clark

and is now looking forward to launching a brand next year and advising others on start-ups and branding ...

Ernst & Young appoints UM International for global media

01 Jun 2012 | by Maisie McCabe

UM International picked up the business following a review handled through the AAR . It is believed that the other agencies involved in the process were Mindshare and Starcom. UM International will work with Ernst Young on its global communications planning, as well as providing full media buying ...

Trading places: this week's people moves

01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

Atomic London. The other partners in the venture are DDB UK's ex-chief operating officer Jon Goulding ... restructure. Charlton and Garton do not have other jobs to go to and are expected to pursue other interests ...

Publicis Chemistry founders Charlton and Garton depart

31 May 2012 | by Sara Kimberley

Their departure comes just 16 months after their former agency, Chemistry, was acquired by Publicis Groupe and merged with its CRM specialist, Publicis Dialog, to create the new shop. Charlton and Garton do not have other jobs to go to and are expected to pursue other interests. The new management ...

Former DDB team launches start-up

31 May 2012 | by Jeremy Lee

The other partners in the venture are DDB UK's ex-chief operating officer Jon Goulding, creative director Guy Bradbury and planning partner Richard Hill. Atomic London, which is based in Clerkenwell, has formed a non-financial but "co-operative" relationship with the foursome's former employer. The agency ...

British American Tobacco seeks digital shop for new luxury range

31 May 2012 | by Anne Cassidy

The group, which owns brands including Dunhill, Kent, Lucky Strike and Pall Mall, has been in direct contact with digital agencies to invite them to pitch for the business, which involves testing the market with a new pilot range. British American Tobacco, along with other tobacco companies ...

Hanover scoops IT lobbying campaign from McKesson UK

29 May 2012 | by Hannah Crown

for IT providers to supply services at all levels of the NHS as long as they are compatible with each other ...

Kellogg boss departs as food giant kicks off global rebrand

29 May 2012 | by Sarah Shearman

on year, to $78m ( 50m). Kellogg said Twaddell has left to pursue other opportunities. He joined ...

Lindt calls on Clarion Communications ahead of split with Be More

29 May 2012 | by John Owens

Clarion will now be leading efforts to promote the brand and build engagement with consumers. The brief is also thought to cover trade work. PRWeek reported in February that Lindt had called in Be More, Burson-Marsteller s consumer arm, after beating three other agencies to the brief. The project ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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