Saatchi Bangkok staff face redundancy as P&G business moves to Singapore
20 Jan 2011 | by Kate Nicholson
(AAIK) business. The agency's other key client is Mead Johnson, which it has worked on for the last ...
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AOL launches marketing campaign for HuffPo UK launch
06 Jul 2011 | by Sarah Shearman
of the day and with each other." The UK version is based on the US model, which employs a core team ...
Renault introduces Claude the 'joie' expert
06 Aug 2010 | by Jacob Mathias
was first seen during 'Coronation Street' on ITV1 last night. Other spots, planned and bought by OMD ... little more happiness to the residents of Gisburn, but also the rest of Britain too." Other short ...
Ladbrokes kicks off World Cup with 'Get Carter' style ad
28 May 2010 | by Ben Bold
than impressed. Other ads in the campaign feature similar situations in which fans blurt out ... ads will be supported by activity across other media, including press and online John O ...
DDB scoops two golds at Clios
28 May 2010 | by Ben Bold
Its first gold was in the television/cinema/digital technique category for its direction on the Philips Cinema 21:9' ad for the brand's home cinema products. The second came in the interactive category for its Monopoly City Streets' campaign for the boardgame's owner, Hasbro. Other winners ...
Media Perspective: Integrating TV and digital offerings is agency challenge
30 Apr 2010 | by Ian Darby, ian.darby@haymarket.com
that one sector above all others, FMCG, remains immune to its charms.
Campaign Promotion: Richard Desforges - Try something different
30 Apr 2010
at its most innovative and exciting for years. As other technologies allow us to do more live ads, event ... it before. On the other side, there are some advertisers saying: we need to get a bigger bang for our buck ... space with other film advertisers but the research showed the effectiveness of that break and the recall ...
Media Perspective: Facebook is likely to be more popular with a 'like' button
30 Apr 2010 | by Russell Davies, russell@russelldavies.com
, of course, if you know something more about who's doing the liking (demographics, habits, other things they ... it to communicate with their customers in lots of different places. But, for a lot of other people, this is all ...
Close-Up: Young runners reclaim the streets with Nike GRID
30 Apr 2010
, challenging runners to "claim their streets" by amassing points for runs completed in their, and other, postcodes. Points, badges and prizes are awarded for speed, attrition, routes and other "unlockables ...
Diary: Ash grounds adlanders
30 Apr 2010
No fun in Finland While some found themselves in rather exotic locations, there were other destinations that in the cold light of a week-long stay began to lose their charm. Helsinki, judging ... into advertising's archives shows that just five years ago, another ad used the line: an ad for none other than one ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
