Brand barometer: High-street beauty brands, which one is most prominent online?
01 Jun 2012 | by Gemma Charles
/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ...
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'Generation flux' marketers consider alternative career paths
01 Jun 2012 | by Nicola Clark
and is now looking forward to launching a brand next year and advising others on start-ups and branding ...
Reckitt Benckiser hits carbon footprint target eight years early
31 May 2012 | by Loulla-Mae Eleftheriou-Smith
progress in other target areas within RB's sustainability and CSR efforts. This includes reducing ...
British American Tobacco seeks digital shop for new luxury range
31 May 2012 | by Anne Cassidy
The group, which owns brands including Dunhill, Kent, Lucky Strike and Pall Mall, has been in direct contact with digital agencies to invite them to pitch for the business, which involves testing the market with a new pilot range. British American Tobacco, along with other tobacco companies ...
Innocent tops the Social Brands 100
29 May 2012 | by Gordon MacMillan
. It naturally extended into digital and social media as the channels evolved.' Other brands that made the top ...
Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
shows were sponsored by the likes of Procter and Gamble, and other FMCG companies. Keith Weed ... days of TV channels when the likes of Persil and Omo and others were sponsoring the 30-minute soap ...
Durex lube online ad gives complaints the slip
23 May 2012 | by Sarah Shearman
.co.uk last May, was offensive due to its sexual nature. Three other complainants questioned whether ...
Dove seeks 'brand love' with strategic shift to Facebook
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
Fernando Machado, global brand development vice-president, Dove Skin, said the social-media network is key to engaging with consumers one-on-one, despite the difficulty in measuring ROI. He said: "I didn t make the call on developing this based on ROI, it was based on community. "Other brands ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
brand value declined 18% to $18bn, nearly meeting Shell coming the other way with a 17% increase to $17 ... and regulators trying to address the issue of charging. "The other thing is a lot of sectors where UK brands ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
