Apple welcomes former Dixon boss with £36m 'golden hello'
28 May 2012 | by Nick Batten
, to "set an example" to others offered so-called fat-cat payments. Follow Nick Batten on Twitter ...
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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
limited space where they don't challenge other functions with news from the world of customers, this can ...
Young forced to grow up faster amid economic uncertainty
25 May 2012 | by Kantar Media
. With increased concern over the economy, other issues that were once important to teens are no longer such a ... are in other ways more positive and upbeat than they have ever been and these are views marketers could profit ...
Beiersdorf kicks off £110m pan-Euro media review
24 May 2012 | by Nick Batten
, according to Nielsen. Aside from Nivea, other Beiersdorf products include Elastoplast, Maestro, Slek ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
brand value declined 18% to $18bn, nearly meeting Shell coming the other way with a 17% increase to $17 ... and regulators trying to address the issue of charging. "The other thing is a lot of sectors where UK brands ... other one is Guinness. While it s facing challenges in Europe it s got a very large business ...
Think BR: In whom we trust
18 May 2012 | by Jo Boyd
, and the tendency for customers to trust each other more than brands, has resulted in a world of total transparency ... and an understanding of their needs ahead of other requirements, making trust a vital differentiator, and not just ...
Consumer: Lego builds brand quality at St Pancras
18 May 2012 | by Hannah Crown
, Sydney Herald, New Philadelphia Times and New York Daily News, among others. A feature on Titmarsh ...
Brand Manager of the Week: Natasha Whiting
16 May 2012
? The Wheatsheaf in Tooting Bec. What other languages do you speak? Thai fluently, and German almost ...
We'll Call You - McVitie's Jaffa Cakes
16 May 2012
McVitie's: Hello, McVitie's customer care. Mktg: Hi, I saw something in the paper the other day about McVitie's using milk chocolate on its Jaffa Cakes. McVitie's: Not that I'm aware of. We haven't been informed in this office. Mktg: Oh. I thought you had a milk chocolate-coated Jaffa ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
